LED masks. Hyaluronic acid masks. Teeth whitening strips. Micro-needling rollers…for hair. Abs workouts. Mindfulness routines. Super foods…Looking after yourself as the years go by can be quite the challenge. BBDO Paris has used the human humour inherent the obstacle course of maintaining yourself to point to the ease of Volkswagen after-sales care.

The film, The Morning Routine, shows that while modern life seems to require ever more effort to maintain oneself, keeping a Volkswagen in great shape can actually be surprisingly simple. The campaign accompanies a 30% discount for Volkswagen GBS customers on a selection of services, starting September.

Credits:

Client: VW GBS
Head Of Communications & CRM: Zakaria El Khalifa
Network Communications Manager: Isabelle Dugueperoux

Agency: BBDO
CEO & CCO: Alexander Kalchev
Creative Directors: Clara Noguier & Olivier Lelostec
Art Director: Jean Escalier
Copywriter: Steven Daout
Account Director: Agathe Dayre
Sales Director: Karene Guillot
Account Managers: Audrey Simon / Jean-Fabien David
TV Producer: Marine Rolland

Production Company: Voir Pictures
Executive Producers: Aurélien Drosne & Simon Durot
Director: Usman Abdul
1st Assistant Director: Ambre Rambaud
Director of Photography: Dino Franco Berguglia
Line Producer: Marie Fessol
Unit Manager: Franck Seguin
Casting Director: Marie Descottes

Post-Production: Reepost
Editing: Alex Moisan
Colour Grading: Eudes Quittelier
Sound Production: Studio 5
Sound Directors: Cédric Boit & Josselin Tange
Music Supervision: Marine Cremer
Music : Trailo A Casa (Bring It Home) by Bobby Matos and The Combo Conquistadores