Who's doing what in the world of commercial creativity.
The Australian Financial Review has set itself apart as the newspaper for the ambitious and successful. In a campaign by Howatson+Company, the AFR’s first brand campaign in 22 years, it declares, “It’s Not For Everyone”. …
Went to the festival, got the merch - in an art heist. In a campaign by Saatchi & Saatchi NZ and Spark Foundry NZ, Westpac NZ made Laneway Festival merch free. The campaign, Laneway Loot …
Le Truc was founded first in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one. The creative collective gives Publicis' clients the advantages that come from the …
Technology is brilliant – if you can use it well. Some companies are not built to do that. Industry leader, Sally Tobin, has launched AiPX Ventures, an AI-native venture studio designed to support founders at …
New Zealand creative agency, Multiplied, is making its first international expansion with the opening of an office in Sydney with Alex Edwards joining as partner to lead the operation. Multiplied was founded in 2021 by Tom …
Kissing is bonkers. It’s an instructional guide on how to woo, and then kiss, a partner - and the first film from Blink Industries brand new, homemade series, im glad i know that now thank you, created …
Contrary to the letter that defines them, Gen Z, is the most awake generation to ever exist. They know what they want, and they don’t compromise their progress. But when you are this loud, everyone will …
What if, eight years from now, nothing made sense anymore? BETC Paris and Citroën’s humour have built a campaign for the brand’s warranty into an absurd (perhaps) 2034 setting.The hero commercial, 2034 ELECTION, imagines the …
In a world where wellness marketing usually means stock photos of salads and smiles, Centrum and Horizontal FCB Dubai have given people something radically different - a world-first experiential installation that transforms invisible health data …
Old Spice’s Mom’s Song is back and this time Wieden+Kennedy Portland is talking (singing) to the mums of adolescent sons. The mums have become a girl band in the Boyz II Men style. They’ve even …
Evan Schiller, a longtime creative director here at MAL has been part of a number of famous Apple work over the years, including A Critter Carol holiday film, Someday for AirPods - with Spike Jonze; Apple TV’s Everyone But Jon …
The new campaign by Stockholm agency, Kurppa Hosk Communications, and director, Gustav Egerstedt, for re:member credit cards consists of two extremely deadpan films that deliberately strip credit card advertising down to almost nothing with an …