The 2026 ONE Asia Creative Awards, applauding the best work from APAC, is now open for entries. Founded in 2021 by The One Club for Creativity, ONE Asia has quickly become one of the most respected creative awards in …
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Who's doing what in the world of commercial creativity.
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Dentsu Creative & Great Northern’s Can Bell turns an Aussie beer ritual into a fund-raiser
May 25, 2026
Shouting a mate a beer is an Aussie tradition – a generous act already embedded in Australian culture. Last year, Great Northern turned it into a large-scale fundraising platform with Rural Aid, to deliver tangible …
AI production company, MC&V, wins Canva & Canteen
May 25, 2026
AI-native production company, MC&V, has won two famous Australian brands, Canva and Canteen. The wins reflect growing demand from global brands and culturally-led organisations for AI thought leadership and production partnerships with real, proven experience …
The Newtons Laboratory & Protergia: The comedy short of the year, probably. Oh, and…it’s an ad
May 24, 2026
A wonderful story about roommates. It’s amusing with a dash of absurdity. Relatable with a dash of hyperbole. Warm and human. Magnificently crafted. Oh…and it’s a commercial. For an energy provider. The 3.20 minute spot comes …
Publicis: Maggi gives African market sellers the wisdom without wi-fi they need to prosper
May 23, 2026
Across Central and West Africa, thousands of women selling food ingredients in open markets, known as “mammies,” are essential to everyday cooking and local economies. For millions of families living on daily incomes, they make …
Health and wellness advertising can be so earnest. Soft drink advertising can be so epic. Prebiotic soft drink, Olipop, sits between the two. And its campaign by Callen makes that worthy of attention. The campaign, …
Nationwide returns to screens with the seventh instalment of its 'A.N.Y. Bank' advertising series, celebrating the building society's latest Fairer Share Payment – a moment in which Nationwide shares £100 with over four million of …
As American as Apple pie? Hot dogs brand, Kayem, is making sure that hot dogs are the American emblem in a campaign by Boston advertising agency, Colossus, that reimagines key moments and figures in American …
Disney has taken the Force to the streets of Madrid by creating the first floating outdoor advertising in history. The visually spectacular outdoor ads in high footfall Madrid locations, Cibeles, Alonso Martínez, Calle Alcalá and …
Movie-brand collabs can be surprising partnerships. Mustard and minions? Well, there’s alliteration. And kid appeal - French’s has turned its classic yellow mustard green (it’s coloured with spirulina). The campaign by Dentsu X and Colle …
Uncommon Creative Studio and specialist insurer, Hiscox, have been running the most disastrous campaigns ever in OOH, print and radio since September 2023. Now they’re taking those muck-ups to TV. The campaign dramatises the risks …
adam&eve\TBWA: McCain shows dads how to keep their sons close so the teen years don’t take them
May 22, 2026
The father-son relationship is rarely tackled by brands. As "toxic masculinity" spreads throughout the UK, capturing young men in a nasty grip, McCain has just released its second father and son commercial - the first …