Who's doing what in the world of commercial creativity.
First Concepts, the taste-aware AI workspace for creative teams, has opened publicly today after a year building alongside creatives at Mother, Pablo, 72andSunny, nice&frank, Havas, Stink, VCCP and more than 40 other agencies. Everyone now has …
Thinkerbell’s film for Breast Cancer Network Australia is uncomfortable to watch. Truths often are. The Whole Story, challenges the simplified story of breast cancer. The film features a painfully honest performance from actor, Brenna Harding, inspired …
Cresta Awards has revealed its 2026 finalists with with Plan.Net. The company, part of Serviceplan Group, has 27 entries shortlisted, opening up a clear gap between the German agency and all other contenders. Sheep Happens for longstanding …
Bear Meets Eagle on Fire has found yet another clever way for Telstra to be Australia's champion of internet, this time working with illustrator, Dave Arcade, and VFX & animation studio, Mathematic, to pay tribute …
Columbia Sportswear is launching the F££T FUND, offering hikers cold hard cash for photos of their feet. The social campaign taps into the booming feet pics business, predicted to be worth £1.9 billion by the end …
Sometimes epic ad fails do good. Sydney Sweeney’s dire “sexual fantasy” Novig campaign has resulted in social media being flooded with posts showing what women in sport can do and the resurgence of conversations about …
Most companies test their technology in controlled environments. Global vision solutions company, Hanwha Vision, and Cheil Korea did the opposite. They installed 42 AI-enabled cameras on a live film set with Amanda Seyfried and awarded …
AI does not yet excel at film craft on its own, but it works well with humans. Creative technologist and director, Research Arts (Thomas Harrington Rawle), is the latest artist to explore that potential. The …
“What do I want to be when I grow up?” It’s back-to-school in Europe, the time when this question makes its way to the foreground. Publicis Conseil and Carrefour have entered students’ favourite playground, Fortnite, to …
Worried about AI assessing your job application? You should be. 42% of job seekers have received identical or near-identical rejection emails from different employers, a sign the same software may be screening out the same …
It’s not enough for a brand to be known. Being in the know is a better connection. Rhian Mason and Elly Brand, former leaders at Clemenger, Emotive, M+C Saatchi and McCann, have launched REALMS, an …
LED masks. Hyaluronic acid masks. Teeth whitening strips. Micro-needling rollers…for hair. Abs workouts. Mindfulness routines. Super foods…Looking after yourself as the years go by can be quite the challenge. BBDO Paris has used the human …