Bear Meets Eagle on Fire has found yet another clever way for Telstra to be Australia’s champion of internet, this time working with illustrator, Dave Arcade, and VFX & animation studio, Mathematic, to pay tribute to all the various ways Australians spend time online – with a distinct visual style highlighting amusing internet insights and behaviours.

happy internetting is a striking series of ten 15-second films, each playfully highlighting a different type of everyday internet user – from “button mashers” who go all-in on gaming, to endlessly scrolling “meme fiends,” and “rabbit holers” who deep-dive down internet spirals – resulting in billions of GB of data being used at home every month.

To support the launch, Telstra is also offering free fibre upgrades, providing the speed and reliability for the wide range of ‘internetters’.

The full campaign will cover OOH, social media, and retail spaces.

Further acts of support and partnership beyond fibre upgrades supporting the ‘happy internetting’ program will continue to roll out over the next six months.

Alita McMenamin, head of brand and marketing communications, Telstra, statedm “In a category focused on speed and data we chose to focus on something completely different. People aren’t excited about download speeds, they are excited about what they can do online. happy internetting shifts the spotlight from technology to the people, celebrating their passions, quirky interests and the communities that make
the internet such a fun and important part of daily life.”

Micah Walker, chief creative officer, BMEOF, added, “Everyone has their own internetting interests and quirks that make service and performance matter to them. We just wanted to highlight those in a way that felt celebratory, and then offer them deals and upgrades that feel more tailored to those interests.”

Credits
Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61

Client: Telstra
Chief Marketing Officer: Brent Smart & Jana Kotatko
Head of Brand and Marketing Communications: Alita McMenamin
Head of Strategy & Creative Excellence: Nicky Bryson
Head of Consumer Marketing: Stephanie Fredericks
Campaign Lead: Kelly Georgiou
Head of Media & Marketing Operations: Paula Marreiros
Media Specialist: Tayla Hope

Illustrator: Dave Arcade
Creative Representation: Closer & Closer
Creative Producer: Kelly Barbero
Senior Project Manager: Camille Valbusa
Production Support: Theresa Zicolello

VFX & Animation Studio: Mathematic
Animation Director: Mathieu Betard
Executive Producer & Partner: Rebecca Rice
Snr Post Producer: Gouna Logan
Comp Supervisors: Daniel Rodrigues & Astrid Tessier
Animation Supervisors: Mathieu Betard & Leyla Kaddoura
Production Coordinators: Chiara La Selva & Robin Segura

Additional Animation: Josh Trotter

Sound: Rumble Studios
Sound Designers: Tone Aston & Daniel William
Composer: Jeremy Richmond
Executive Producer: Michael Gie