The self-promo of the decade, perhaps. Without question, compelling evidence of what AI can achieve with human creativity as its master. American Haiku has finished a short film begun sixteen years ago, powered by technologies …
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Who's doing what in the world of commercial creativity.
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Just when you thought that using AI to make a John Hurt horror film that was abandoned sixteen years ago was a brilliant accidental self-promo, New Zealand studio, Odd Global, trumps it with the Odd …
Liquid Death & Garage Beer rally Americans to donate their pee to cool AI data centres
August 19, 2026
Liquid Death’s playground of provocative advertising ideas has a new toy, this time with equally left-of-centre advertiser, Garage Beer. The partners have played into the hot topic of AI data centres – where to put …
It must be so easy to fall into the clinical format for OTC pharmaceuticals. So many brands do. McCann London has taken heartburn and indigestion tablet brand, Rennie, into a very different advertising world, giving …
If Apple competitors thought they’d won the advertising war for Gen Z’s love, they’d have to concede that Apple has won the US back-to-school this year. TBWA\Media Arts Lab and Apple have released a series …
Havas wins Peroni Nastro Azzurro globally
August 19, 2026
Asahi Europe & International has appointed Havas as the global creative agency for Peroni Nastro Azzurro, winning the competitive pitch against incumbent, McCann London, adam&eve\TBWA and Leo. Havas already works with Asahi on its other brands, including …
D&AD: What separates great creative work from average? (It’s not what you might think)
August 18, 2026
D&AD has launched The D&AD AI & Creativity Report 2026: The Cost of the Shortcut, a global study, sponsored by Shutterstock Studios, that examined what separates great creative work from average work. It isn't the technology. It's human …
Mischief @ No Fixed Address: JCPenney cures bad shopping at its Retail Rejuvenation retreat
August 18, 2026
Wellness retreats have sprung up across America – but none like this one. JCPenney and Mischief @ No Fixed Address have launched a parody retreat to “cure” bad shopping habits. At the Retail Rejuvenation retreat …
Baby Teeth: Jamie Oliver “finds himself” in a Life360 microdrama
August 18, 2026
Baby Teeth has used Jaie Oliver’s partnership with family connection and safety app, Life360, in an unexpected way. The agency has put him into a microdrama comedy series to find himself. The series, created and …
Rogério Chaves and Fabrício Pretto, who were part of DAVID from 2018 to 2025, are returning to the agency, now as chief creative officers. The duo returns at the invitation of Sylvia Panico, global chief …
BBH Dublin: Tesco abandons price & produce to show how it helps
August 18, 2026
Supermarket advertising is usually about price and quality produce. Tesco Ireland has another drawcard and BBH Dublin has created the campaign that shows off how Tesco’s tagline, Every Little Helps, works outside its supeamarkets. The …
Australia is losing experienced advertising and marketing talent from the industry while more than AU$183 million a year is estimated to be leaving the country on offshore freelance spend. Now, the Experience Advocacy Taskforce (EAT) and …