ACT Responsible returns to Cannes Lions this year to highlight sustainability in collaboration with the Lions team. ACT Responsible has crafted this hall to be the epicentre of the festival’s focus on industry responsibility. Its event, be held in the ACT Responsible Hall, intends to be more than just a physical space. It intends to be a symbol of the industry’s dedication to acting for a positive and sustainable impact.

ACT Responsible events are:

• The ACT annual exhibition of 103 campaigns from 76 agencies across 39 countries, representing 98 advertisers and highlighting the power of creative advertising in addressing critical social and environmental issues.
• My ACT daily show produced live from the hall.
• A hub promoting responsibility within the industry, with daily discussions with IAA Global, ISBA, EACA, and Cannes Lions, workshops at WDNR Sustainable Innovation Garage and immersive experiences with Madalia.word.
• Open House For Good (OHFG!) promoting inclusivity and encouraging open dialogues on sustainability in our industry. For two hours on Wednesday, the ACT Responsible Hall opens its doors to all!
• The ACT Tributes to Creativity and Champions of Good held on Thursday 4PM at RTL Beach.

Find everything you need to know to join ACT Responsible at Cannes Lions, preview the campaigns to be displayed and vote for the awards here.