From 21,530 entries (up from 18.063 last year), Ad Stars 210 judges from 62 countries have chosen 1,799 finalists.
Australia is #4 in the shortlist tally, with 83 finalists from 4 agencies, led by McCann Melbourne with 52.
Japan is #1 in the shortlist tally, with 301 finalists from 8 agencies. Thailand is #2, with 174 finalists from 5 agencies. South Korea has 112 finalists from 4 agencies and The Philippines has 77 finalists from 4 agencies.
The top scoring agencies (by number of finalists) are:
Australia:
- BMF: 10 finalists
- BWM: 10 finalists
- McCann Melbourne: 52 finalists
- Ogilvy Melbourne: 11 finalists
Brazil:
- Artplan: 16 finalists
China:
- Cheil: 20 finalists
- J.Walter Thompson Shanghai: 12 finalists
- Publicis: 14 finalists
Hong Kong:
- Cheil: 21 finalists
- Ogilvy & Mather Group: 13 finalists
Indonesia:
- Hakuhodo: 10 finalists
Japan:
- Daiko Advertising Inc.: 22 finalists
- Dentsu Inc.: 77 finalists
- Hakuhodo Inc. / Kettle: 49 finalists
- Ogilvy & Mather: 68 finalists
- SIX INC: 14 finalists
- TBWA Hakuhodo: 36 finalists
- Tohokushinsha Film Corporation: 20 finalists
- Tokyu Agency Inc.:15 finalists
Republic of Korea:
- Cheil Worldwide: 32 finalists
- Innocean Worldwide: 42 finalists
- Innored: 17 finalists
- Serviceplan: 21 finalists
Malaysia:
- Leo Burnett: 12 finalists
New Zealand:
- Colenso BBDO: 36 finalists
Pakistan:
- BBDO: 16 finalists
Peru:
- Wunderman: 22 finalists
The Philippines:
- BBDO Guerrero: 11 finalists
- McCann Worldgroup: 12 finalists
- Publicis JimenezBasic: 11 finalists
- TBWA Santiago Mangada Puno: 43 finalists
Singapore:
- BBH Asia Pacific: 17 finalists
- MullenLowe: 25 finalists
Taiwan:
- Leo Burnett: 21 finalists
Thailand:
- BBDO Bangkok: 61 finalists
- CJ WORX: 10 finalists
- Grey: 18 finalists
- Ogilvy Group: 55 finalists
- TBWA: 30 finalists
“It’s hard to believe how quickly our awards show has grown since we first launched in 2008. We received over 21,500 entries to the AD STARS Awards, which shows our mandate of being a global awards show that is free to enter and committed to ‘creativity for good’ is resonating with creative communities around the world. I’m especially proud of the diversity of entries and judges we have attracted this year,” stated Eui Ja Lee, Co-chair of the Ad Stars executive committee.
Full shortlist here: Finalists_Professional_AD STARS 2017
31 final judges from 18 countries will meet in Busan, South Korea from August 22 to 23 to decide this year’s winners, which will be announced in a gala ceremony on Saturday August 26.
AD STARS is now offering a 10% discount on early bird ticket sales to attend the 10th Ad Stars festival, which runs from August 24 to 26 in Busan, South Korea. Buy tickets here.
This year’s judges are:
CHINA:
- Jody Xiong, Founder & Chief Creative Officer at The Nine
- Steven Marolho, General Manager at Moving Picture Company
- Yi Shen, Chairman at WMTAD Advertising Group
- Krystie Koh, Managing Partner, Operation & Production Director at TSLA China (The Secret Little Agency China)
- Yuxin Cao, Baidu Search Cmopany Marketing Department Business Ecosystem Deputy Manager at Baidu
- Yan (Cindy) Chen, Partner & Chief Strategy Officer at Focus Media Group
HONG KONG:
- Esther Wong, Executive Creative Director at TBWA Hong Kong
TAIWAN:
- I-Fei Chang, Chief Creative Officer at J. Walter Thompson in Taiwan
JAPAN:
- Peter Grasse, Executive Producer at Dictionary Films Tokyo
- Masashi Ariizumi, Creative Director & Senior Communication Director at ADK Tokyo
- Morihiro Harano, Creative Director & Founder at Mori Inc
MALAYSIA:
- Rajay Singh, Film Director & Co-Founder at Directors Think Tank Malaysia & Singapore
THAILAND:
- Suthisak Sucharittanonta, Chairman & Chief Creative Officer at BBDO Bangkok (Executive Judge)
SOUTH KOREA:
- Wain Choi, Chief Creative Officer at Cheil Worldwide (Executive Judge)
- Soo-Jin Kim, Creative Director at Daehong Communications
- Kiyoung Kim, Executive Creative Director at Innocean Worldwide
- Julie Kang, CEO & Managing Partner at Serviceplan Korea
- Seowon Park, Chief Creative Officer at ORICOM
AUSTRALIA:
- Adrian Bosich, Managing Partner at AIRBAG
NEW ZEALAND:
- Tom Paine, Executive Creative Director at Y&R New Zealand
UNITED STATES:
- Anselmo Ramos, Chief Creative Officer & Founder at DAVID the Agency (Executive Judge)
- Eric Springer, Executive Creative Director at Innocean Worldwide
CANADA:
- Helen Pak, Chief Creative Officer at Grey Group Canada (Executive Judge)
ARGENTINA:
- Maximiliano Maddalena, Vice President & Executive Creative Director South Latin at Ogilvy & Mather
AUSTRIA:
- Marco Antonio Do Nascimento, Creative Director at Demner, Merlicek & Bergmann in Austria
CZECH REPUBLIC:
- Pavel Fuksa, Head of Design at Pavel Fuksa Design
GERMANY:
- Doerte Spengler-Ahrens, Managing Director Creation at Jung von Matt/SAGA GmbH
BELGIUM:
- Rindert Dalstra, Digital Strategic Director at TBWA
UNITED KINGDOM:
- Adrian Botan, Global Executive Creative Director, McCann Worldgroup
- Matthew Leem, Business Director at Ogilvy & Mather
SOUTH AFRICA:
- Liam Wielopolski, Chief Creative Officer at DDB South Africa
