From a total of 20,342 entries to this year’s Ad Stars, 1,719 have been shortlisted by 229 judges from 74 countries. Executive and Final Judges will now vote on the Grand Prix, Gold, Silver and Bronze winners in Busan, South Korea.
Five Executive Judges will lead a panel of around 30 Final Judges:
- Wooh Hoh, Chief Creative Officer of Hakuhodo Asia Pacific
- Toby Talbot, Chief Creative Officer of Saatchi & Saatchi New Zealand
- Joji Jacob, Co-Founder and Creative Partner at BLK J in Singapore
- Anna Qvennerstedt, Copywriter and Chairman of the Board at Forsman & Bodenfors Sweden
- Ari Halper, Chief Creative Officer at FCB New York.
They will meet one week prior to the 2018 Ad Stars Awards on Saturday August 25.
Australia has 118 finalists:
- Deloitte Australia (19 finalists)
- Y&R Melbourne (18 finalists)
- McCann Worldgroup (13 finalists)
- BWM Dentsu (12 finalists)
- M&C Saatchi Sydney (11 finalists)
- Goodoil Films (10 finalists)
- McCann Sydney (9 finalists)
- Ogilvy Melbourne (6 finalists)
- Alt.vfx (5 finalists)
- The OTTO Empire (4 finalists)
- BMF (3 finalists)
- Host/Havas (3 finalists)
- Marketforce (3 finalists)
- DDB Sydney (2 finalists)
Australia’s finalists are:
Branded Entertainment Videos:
- M&C Saatchi, Cogs: AIME for AIME Mentoring (2)
M&C Saatchi: Feel what it’s like to break someone free of disadvantage
- Y&R Melbourne, Melbourne’s Longest Ever Encore for Public Transport Victoria
Y&R Melbourne: And the band played all night, all over Melbourne thanks to public transport
Data Insights:
- BWM Dentsu, The Passport Take-Off for Qantas (2)
- M&C Saatchi, Fancestry for Optus Sports
- M&C Saatchi, NRMA Fireblanket
- Deloitte Australia, Lucy for The Prince of Wales Hospital (2)
- McCann Worldgroup, Infinite Futures for University of Melbourne
Design:
- M&C Saatchi, NRMA Fireblanket
- Ogilvy Melbourne, The Live Egg Hunt for Mondelez (2)
- Y&R Melbourne, Sip Safe for Monash University
- Deloitte Australia, Lucy for The Prince of Wales Hospital (2)
- Deloitte Australia, Breakpoint for ANZ Bank
- McCann Sydney, Parfums de Voyage – A Return Journey for Cathay Pacific
Direct:
- The Otto Empire, 50 Shades of No for 50 Shades of No
- Y&R Melbourne, Sip Safe for Monash University (2)
- BWM Dentsu, Project Revoice, for The ALS Association
- Marketforce, The R Word for Avivo
- Host/Havas, Palau Pledge for Palau Legacy Project
Education:
- McCann Worldgroup, Infinite Futures for University of Melbourne
Film:
- Alt.vfx, Tile – The Lost Panda, for Tile (2)
- BMF, Good Different – Trolley for Aldi
- Alt.vfx, Wesptac – Help when it matters, for Westpac
- Goodoil, I Need You for RSPCA
- Goodoil, Byron for Byron Bay International Film Festival (2)
David Nobay & Justin McMillan write their own path to The Byron Bay Film Festival
- The Otto Empire, 50 Shades of No for 50 Shades of No (2)
- Alt.vfx, Toyota – Drive Happy for Toyota (2)
- M&C Saatchi, Cogs: AIME for AIME Mentoring (6)
- McCann Worldgroup, Infinite Futures for University of Melbourne (3)
- Goodoil, More the Merrier for Aldi (3)
- Goodoil, Not to be Outdone for Holden (4)
Green:
- Host/Havas, Palau Pledge for Palau Legacy Project
Healthcare:
- Y&R Melbourne, Sip Safe for Monash University
Innovation:
- BWM Dentsu, Project Revoice for The ALS Association
- BWM Dentsu, Project Revoice for The ALS Association (3)
- The Otto Empire, 50 Shades of No for 50 Shades of No
- Deloitte Australia, Lucy for The Prince of Wales Hospital (5)
- Deloitte Australia, Breakpoint for ANZ Bank (3)
- McCann Worldgroup, Infinite Futures for University of Melbourne
- McCann Worldgroup, Digital Puppetry for Melbourne International Film Festival
- McCann Sydney, Cat Critic – Giving Cats a Voice for Purina (2)
- McCann Sydney, Tap for your Town for Mastercard
- Y&R Melbourne, A Different Lens for Monash University (3)
Media:
Y&R Melbourne, Sip Safe for Monash University (2)
- DDB Sydney, Volkswagen Easy Open Seats for Volkswagen
- McCann Sydney, Cat Critic – Giving Cats a Voice for Purina
- McCann Sydney, Tap for your Town for Mastercard
- Marketforce, The R Word for Avivo
- Host/Havas, Palau Pledge for Palau Legacy Project
Mobile:
- Deloitte Australia, Lucy for The Prince of Wales Hospital (6)
- McCann Worldgroup, Digital Puppetry for Melbourne International Film Festival
- McCann Sydney, A Table to End Hunger for The Hunger Project
Outdoor:
- Y&R Melbourne, Sip Safe for Monash University (2)
- DDB Sydney, Volkswagen Easy Open Seats for Volkswagen
- Y&R Melbourne, Study Scents for Monash University
PR:
- Ogilvy Melbourne, The Road to Broken Hill for Suncorp (2)
- BWM Dentsu, Project Revoice for The ALS Association (2)
Print:
- McCann Worldgroup, Infinite Futures for University of Melbourne
Promotion:
- Y&R Melbourne, Sip Safe for Monash University (2)
- McCann Worldgroup, Digital Puppetry for Melbourne International Film Festival
- McCann Sydney, Tap for your Town for Mastercard
- McCann Worldgroup, Melbourne’s Longest Ever Encore for Public Transport Victoria
- McCann Worldgroup, Infinite Futures for University of Melbourne
Social & Influencer:
- Ogilvy Melbourne, The Road to Broken Hill for Suncorp (2)
- BWM Dentsu, Project Revoice for The ALS Association
- McCann Sydney, Tap for your Town for Mastercard
- Marketforce, The R Word for Avivo
- McCann Worldgroup, Melbourne’s Longest Ever Encore for Public Transport Victoria (2)
- McCann Worldgroup, Infinite Futures for University of Melbourne (2)
New Zealand has 90 finalists
- Clemenger BBDO Wellington (8 finalists)
- Colenso BBDO (47 finalists)
- DDB Group (21 finalists)
- Ogilvy & Mather (5 finalists)
- Y&R New Zealand (9 finalists)
Finalists by country include:
Argentina – 3 finalists
Australia – 118 finalists
Belarus – 3 finalists
Brazil – 37 finalists
Chile – 3 finalists
China – 97 finalists
Colombia – 3 finalists
Costa Rica – 9 finalists
Croatia – 1 finalist
France – 1 finalist
Germany – 6 finalists
Hong Kong – 64 finalists
Hungary – 7 finalists
India – 53 finalists
Indonesia – 68 finalists
Japan – 234 finalists
Jordan – 1 finalist
Kazakhstan – 3 finalists
South Korea – 125 finalists
Malaysia – 44 finalists
Nepal – 1 finalist
New Zealand – 90 finalists
Pakistan – 54 finalists
Panama – 1 finalist
Peru – 19 finalists
Philippines – 103 finalists
Portugal – 1 finalist
Russia – 1 finalist
Singapore – 43 finalists
Slovakia – 1 finalist
Slovenia – 1 finalist
South Africa – 3 finalists
Sweden – 8 finalists
Taiwan – 30 finalists
Thailand – 239 finalists
Ukraine – 1 finalist
United Arab Emirates – 20 finalists
United Kingdom – 5 finalists
United States – 42 finalists
Uruguay – 13 finalists
Vietnam – 1 finalist
View all professional finalists here: Finalists_Professional_AD STARS 2018
Ad Stars also welcomes entries from non-professionals as part of its mandate to be a festival for everyone interested in creativity, not just for those in the advertising industry. This year, 162 entries from non-professionals have made the shortlist.
View all non-professional finalists here: Finalists_Non Professional_AD STARS 2018
Purchase tickets to Ad Stars before July 31 to receive a 10% discount. Online registration closes on August 3 2018.
