Japan, Australia, Thailand, China and Korea have scored the highest number of finalists at the Ad Stars 2021 Awards. Overall, 1,726 finalists from 54 countries made the shortlist, which equates to approximately 9% of total entries.
Completing the top 10 countries with the highest number of finalists are:
- Philippines – 96 finalists
- United Arab Emirates – 87 finalists
- Brazil – 61 finalists
- Indonesia – 59 finalists
- Singapore – 58 finalists
Australia’s top five shortlisted agencies and production companies are Ogilvy Australia – 34 finalists, GoodOil – 20 finalists, DDB Sydhey – 19 finalists, Thinkerbell – 16 finalists, Deloitte Australia – 12 finalists
The agency networks with the highest number of finalists are: Dentsu (112 finalists); Ogilvy (108 finalists); BBDO Worldwide (78 finalists); Cheil (72 finalists) and Leo Burnett (66 finalists).
The top five categories are: Film (205 finalists); Design (173 finalists); Print (124 finalists); Brand Experience & Activation (98 finalists); Interactive (88 finalists). There are also 55 finalists in the Pivot category for work created in response to the coronavirus pandemic.
Ad Stars offers a category for non-professionals to encourage students and non-professionals with a passion for commercial creativity to further their careers. From 2,920 entries, there are 151 finalists.
All shortlisted entries are now in the running to win two Grand Prix of the Year trophies and a cheque for US$10,000. Winners will be announced online on August 27, the final day of the Ad Stars Online Festival, which runs August 25-27.
“The Brand Experience & Activation category is more important than ever before, with a rise in entries of 30% over the past five years. It has been difficult to go out and communicate in person face-to-face due to the pandemic, so we saw many innovative campaigns that use technologies like AR and VR to solve the problem,” noted Chloe Moon, head of awards at Ad Stars.
Mariana Albuquerque, global creative director at MediaMonks/Circus in Brazil, whojudged the Film categories, commented, “It was amazing to see the diversity of films produced all over the globe, but especially Asia. What stood out to me was the quality of animation in the film category, and films that were entertaining, instead of a manifesto.”
Gustavo Nardini, creative director at FOUNDRY Berlin, said, “Amidst the chaos and uncertainty that took over the whole world since last year, the work presented this year showed me how creativity is still our best weapon against anything we face. What would I love to see less of next year? Less corona-related entries – that would mean this is finally behind us.”
The top five finalists in the top five countries are:
JAPAN:
- Dentsu Inc. / Dentsu Craft Tokyo / Dentsu Digital / Dentsu Isobar Inc. / Dentsu Kyushu / Dentsu West Japan – 76 finalists
- Wieden + Kennedy Tokyo – 16 finalists
- AKQA Japan and McCann Health Japan – 11 finalists each
- Enjin Tokyo, TBWA Hakuhodo and SIX INC. – 9 finalists each
AUSTRALIA:
- Ogilvy Australia – 34 finalists
- GoodOil – 20 finalists
- DDB Sydhey – 19 finalists
- Thinkerbell – 16 finalists
- Deloitte Australia – 12 finalists
THAILAND
- Wunderman Thompson Thailand – 29 finalists
- Ogilvy Group Thailand – 20 finalists
- BBDO Bangkok – 19 finalists
- GREYnJ United – 14 finalists
- Leo Burnett Group Thailand – 9 finalists
CHINA
- Tencent – 18 finalists
- TBWA\China – 16 finalists
- inyoung – 12 finalists
- F5 Shanghai – 8 finalists
- The Nine – 7 finalists
REPUBLIC OF KOREA:
- Cheil Worldwide – 32 finalists
- Innocean Worldwide – 14 finalists
- DminusOne and HS AD – 13 finalists
- SK Telecom – 8 finalists
- Daehong Communications & IDEOT – 6 finalists
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