A magical allegory that makes your heart tell your head what to do. That’s exactly what Australian charity, AIME’s, message needed. M&C Saatchi Sydney and Academy Award winning director, Laurent Witz, have created an animated film that delivers the message, If we want to change the world, we need to change the way it works, into the hearts of its viewers.
The film illustrates the unfair system our world is built upon. Its city is designed to favour some, while others become workers in its forgotten engine. The film’s hero breaks out of his designated path to change the future for everyone.
The aim of the film is to remind people that education is the key to making the world equal for everyone and that they have the power to make education available to all.
AIME was founded twelve years ago by Jack Manning Bancroft, a young aboriginal man with a dream of bridging the inequality gap through education. It has changed the lives of tens of thousands of underprivileged children across Australia and Bancroft, now chief executive officer of his charity, has been named Young Australian of the Year.
Only 61.5% of indigenous Australia children finish school and only 42% going on to tertiary studies. Those who receive assistance from AIME are more likely to complete their studies with the numbers at 87.9% and 74% respectively.
Bancroft commented, “Inequality is an epidemic. The richest 1% of the population have accumulated more wealth than the rest of the world combined. AIME allows everyone around the world to play a part in changing this broken system. Our programs are crafted with the power and resources to improve the lives of millions of people globally. I’ve seen the change for twelve years and have no doubt that this program can and will change the globe. It’s time for the mentors to rise.”
With M&C Saatchi’s film, Bancroft is taking his vision worldwide.
One of AIME’s most powerful tools is its mentorship, pairing under-privileged high school students with university student volunteers to help them see that they can achieve graduation and reach post-school education, training and employment.
AIME is currently looking for ten young people in the UK and US to set up the AIME program in their chosen university to start helping under privileged children in their communities through mentorship.
These Golden Tickets will allow AIME to share its Australian success and fight for a fairer and more equal world.
M&C Saatchi’s worldwide chairman, and chairman of the AIME Board, Tom Dery, commented, “The opportunity for M&C Saatchi to work with such a fabulous organisation is indeed very rare, particularly when our teams can help such an important cause as what AIME stands for. The fact that one of the leading animators in the world was prepared to devote his organisation’s services to such a degree just highlights the passion everyone involved has for this project.”
M&C Saatchi’s group creative director Andy Flemming added, “In these truly troubled times, it’s humbling to be part of a group of truly visionary people who want change the world through absolute positivity. AIME have taken thousands of kids who were on the path to unemployment, gangs (or worse), and through mentorship showed them the path to a better world. It was their simple vision to heal a broken society that attracted Laurent Witz and his incredible team to the project, and almost a year later, their beautiful film has brought AIME’s mission to life. We couldn’t be more proud of it.”
Credits:
Client: AIME
Chief executive officer: Jack-Manning Bancroft
Agency: M&C Saatchi Sydney
Worldwide Chairman: Tom Dery
Executive Creative Director: Michael Canning
Creative Director: Andy Flemming
Copywriters/Art Directors: Curt McDonald & Chris Brailey
Lyrics: Andy Flemming
Executive Producer: Loren August
Chief Strategy Officer: Justin Graham
Strategy Director: Rachel Kimber
Senior Account Director: Laura Stevenson
Account Manager: Stephen Mesa
Designer/Illustrator: John-Henry Pajak
PR: Naomi Rheinberger
Former CCO: Andy DiLallo
Production company: Zeilt Productions
Director/Head of Animation: Laurent Witz
Animation Director: Mickael Coëdel
Producer: Joane Degive
Creative Assistant: Ghayth Chegaar
Composer: Olivier Defradat
Singer: Marion Pejon
Sound Design: Adrien Navez
Sound Mixer: Olivier Defradat
Animation:
Background Modelling: Laurent Beghin, Thierry Claude, Mickaël Coëdel,
Pierre Gilles, Aurélien Pira, Théo Rambur, Yann Vlamynck
Compositing: Aurélien Pira
Background Texturing: Pierre Gilles, Yann Vlamynck
Paint Over: Pierre Gilles
Character Modelling: Laurent Beghin, Quentin Peyssonneaux
Character Texturing: Quentin Peyssonneaux
Matte Painting: Guy Gérard Blanc, Jean-Loup Comby, Pascal Thiebaux
Layout: Jean-Loup Comby, Frédéric Wedeux
Colour Research: Cyril Bossmann, Ghayth Chegaar
Design: Cyril Bossmann, Ghayth Chegaar, Jérôme Gillet, Pascal Thiebaux
Colour Research: Jérôme Gillet, Nicolas Leroy
Storyboard: Jérôme Gillet, Pascal Thiebaux
Texturing: Cyril Bossmann
Lighting: Cyril Bossmann
Rendering: Cyril Bossmann, Camille Haumont
Character Creation Supervision: Ghayth Chegaar
Animation: Ghayth Chegaar, Mathieu Cox, Louis Renard, Sarah Sutter
Animation Supervision: Kevin Cole-Zagradsky
Technical Supervision: Rémi Bruschini
Rigging: Théo Rambur
