This year, Harvey Nichols’ Christmas campaign makes sure you get the pressies you want.

Last year’s Harvey Nichols’ campaign, Sorry, I Spent it on Myself, won four Grands Prix at Cannes and helped Adam & Eve/DDB to be named Agency of the Year. Tough act to follow.

This new campaign, Could I Be Any Clearer, may not reach the same sky scraping heights, but it’s a pretty funny observation about gift giving. And it certainly gives Harvey Nichols an endearing personality, whose entourage, likeability and trust, may work well for the bricks and mortar retailer.

You see, like last year, the campaign is not just an ad. Consumers can actually buy Christmas cards at Harvey Nichols stores with messages such as, “Seasons Greetings…will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals,” just like the cheap novelty gifts they could buy last year with explaining that the buyer had spent all their money on themselves.

They can also create their own cards:

“With our Could I Be Any Clearer app, you can cheekily spell out that stylish gift you’ve always wanted, making sure you end up with that Lanvin silk dress rather than the iron to steam it with!” Shadi Halliwell, the group creative and marketing director at Harvey Nichols, stated. The cards may be printed, emailed or shared on social media.

Creative credits:

Agency: Adam & Eve/DDB

Copywriter: Jon Farley

Art director: Alex Lucas

Production company: Partizan

Director: Eric Lynne