Harvey Nichols’ men’s makeovers hit a new high

adam&eve/DDB’s new Harvey Nichols campaign for its Menswear Destination has just become even more wicked. The campaign that gives makeovers to men with status but terrible dress sense, has added a stunt. And the high profile object of its humour is the UK’s Leader of the Opposition, Jeremy Corbyn. Corbyn is not a snappy dresser. He gives shabby chic a bad name.

adam&eve/DDB creates a triumph of mockery for Harvey Nichols

It’s only a few months since the Prime Minister, David Cameron, told Corbyn to ‘wear a proper suit and do up his tie’ in February.

So Knightsbridge shoppers were stunned to see images of ‘him’ looking very sophisticated in Harvey Nichols. ‘He’ was in fact a Corbyn doppelganger and the images were created by the agency and BAFTA award-winning artist, Alison Jackson, who is known for creating images of realistic look-alikes.

In the images, he is seen arriving at the store sporting a disheveled look, but leaves transformed wearing a contemporary new style selected by Harvey Nichols. He visits AONO, the new independent barbershop, for a wash, cut, style and beard treatment, and meets two of the luxury retailer’s Style Advisors in the brand-new tailoring department.

He wears glasses by Dior Homme, trousers by Dries Van Noten, shirt by NN.07, footwear by Lanvin, Fox Umbrella and a briefcase by Wants Les Essentiels. Not his standard choices.

Ben Tollett, executive creative director, adam&eveDDB, noted, “David Cameron thought Jeremy Corbyn should get a proper suit and do up his tie. We thought the new Menswear Destination at Harvey Nichols was the perfect place for Jeremy to do it.”

Shadi Halliwell, creative and marketing director at Harvey Nichols, commented, “With our new edit from the world’s most exciting designers, our on-hand stylists and our fabulous new barbershop, there is no longer an excuse for any man to be getting it wrong. From the sartorially challenged to those who nail it every time, our new Menswear Department has stylish looks to suit every man, including Jeremy Corbyn who was recently voted the worst dressed public figure in a survey commissioned by us.”

Credits:

Agency: adam&eve/DDB London
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett & Richard Brim
Creatives: Paul Cohen, Paul Knott & Tim Vance
Agency producer: Amanda Davies
Production assistant: Nic Akinnibosun
Managing partner: Paul Billingsley
Account director: Britt Lippett
Account manager: Katie Gough
Agency planner: Enni Kukka-Tuomala