The Red Dwarf still has a cult following more than thirty years after the series began and in the midst of a sci-fi craze last year, adam&eveDDB made the most of the series’ flamboyant characters and ludicrous humour to promote The AA’s Smart Breakdown service.
This year, the Starbug and its wacky crew are back. The story is even sillier. The humour is even sharper. There is little doubt that the campaign will continue to collect fans and etch the advantages of The AA’s service in their minds.
The TVC will make its debut during the first episode of Bake Off on March 10 and will be supported by OOH, cinema, video on demand and radio activity, as well as a cover wrap in the Metro.
Here’s where the campaign began:
adam&eveDDB: The AA comes to the rescue of the Red Dwarf crew
Credits:
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Group Executive Creative Director: Ben Tollett
Copywriters: Alex Lucas & Jonathan John
Art Directors: Jon Farley & David Mackersey
Agency Producers: Sally Pritchett & Sally Patterson
Planners: Nick Hirst, Tom Sussman & Claire Strickett
Managing Director: Paul Billingsley
Business Director: Victoria Ellis
Account Management: Charlie Simpson, Lesley Smith & Megan Hill
Business Affairs: Martin Eels, Gemma Davies & Dolores King
Designers & Typographers: Alex Fairman & Carl Warren
Media Agency: Goodstuff
Production Company: Another Film Company
Director: Declan Lowney
Producer: Simon Monhemius
DOP: Simon Richards
Editing: Leo King @ Stitch
Post Production: Nineteen Twenty
Post Producer: David Keegan
VFX Supervisors: Chrys Aldred & Ludo Fealy
Colourist: Kai Van Beers
Music Supervisor: Sorcha Collister @ Platinum Rye
Audio Post Production: Factory
Sound Designer: Anthony Moore
Composer: Howard Goodall
Client: The AA
Group Marketing Director: Tracy Abraham
Senior Marketing Manager: Kate Coleman
