The John Lewis 2015 Christmas ad by adam&eve/DDB achieved 13,392,960 views on YouTube in its first week (November 6 – 13), in addition to its TV airings, and thousands of free media words in the world’s press.

But it was never planned to be a stand-alone ad.

Rob Mansfield, digital content lead, Age UK blogged, “As of this morning (Friday 20 November), we – at Age UK – have finally been able to talk about Phase 2 of Age UK’s partnership with John Lewis…

 “… the partnership was never about just one TV advert and today, with the launch of our appeal video (below), you can see why”. [What happened next to John Lewis’ #ManOnTheMoon?]

In the second ad, a behind the scenes style video for the original, the elderly man who plays the Man in the Moon is left alone on the set when the crew calls it a day.

Narrator, Dame Helen Mirren, notes “It’s hard to believe that as million older people can go a month without speaking to anybody…”

The ad’s tagline is, “Show someone they’re loved this Christmas.”

The fundraising ad is part of a partnership between John Lewis and Age UK. The ad invites text donations of £5 to Age UK, which will receive 100% of the donations.

John Lewis stores across the UK will be fundraising and will also pair up with a local Age UK to support a Christmas lunch or social event.

Every store will also include its local Age UK in its Community Matters charity initiative. And 25% of the sale of every Man on the Moon mug and Christmas card will be donated to Age UK.

Esther Jackson, marketing and fundraising director at Age UK commented,

“The Man on the Moon advert has really struck a chord with people, helping to raise awareness of loneliness amongst older people and we are thrilled to be able to announce this next exciting phase of our partnership with John Lewis.”