The ADC 104th Annual Award winners have been announced at Gotham Hall New York. The ultimate prize, The ADC Black Cube, was won by FCB New York for Spreadbeats for Spotify.
Overall, Spreadbeats received three Best of Discipline honours (in Advertising, Experiential Design, and Interactive), eight ADC Gold Cubes, four Silver, four Bronze, and one Merit. It was also the entry to receive the most ADC Gold Cubes this year.
Based on cumulative points for all awards won this year, FCB New York was crowned ADC 104th Annual Awards Agency of the Year. Along with winning Best of Show, the agency was awarded three Best of Disciplines, 13 Gold Cubes, 10 Silver, seven Bronze, and six Merits.
ADC 104th Annual Awards of the Year winners are:
- Agency of the Year: FCB New York
- Boutique Agency of the Year: L&C New York
- Brand-Side Agency of the Year: Squarespace New York
- Design Team of the Year: The New York Times Magazine New York
- Boutique Design Studio of the Year: Auge Design Florence
- Music & Sound Company of the Year: Canja Audio Culture Curitiba
- Network of the Year: FCB Global
- Production Company of the Year: Zombie Studio São Paulo
- Brand of the Year: Spotify
- Non-profit Client of the Year: WWF
- Freelancer of the Year (as selected by a vote of The One Club freelance members): Fengkun Bai Beijing
- Members’ Choice Award: Cossette Toronto with Septième Montréal and GRDN Québec, Roses, for Les Roses FC de Montréal
ADC 104th Annual Awards Best of Discipline winners are as follows.
- Advertising: FCB New York Spreadbeats for Spotify
- Architecture/Interior/Environmental Design: Kossmanndejong Exhibition Design Amsterdam Health First for Stapferhaus
- Artificial Intelligence: FCB New York Lap of Legends for AB InBev – Michelob ULTRA
- Book Design: Fengkun Bai Beijing ShiQi’s Calligraphy for Beijing Times Chinese Press
- Brand/Communication Design: Serviceplan Germany Munich Price Packs for Penny
- Brand-Side/In-House: The Kitchen North America Toronto with Cashmere Los Angeles Heinz Mustard X Mustard for Kraft Heinz Mustard
- Experiential Design: FCB New York Spreadbeats for Spotify
- Gaming: R/GA Japan Tokyo Cat God Helpline for PONOS The Battle Cats
- Illustration: The New York Times Magazine New York Walnut and Me
- Interactive: FCB New York Spreadbeats for Spotify
- Magazine/Newspaper Design: The New York Times Magazine New York Whitewash
- Motion/Film Craft: Hornet New York with Warner Records Los Angeles, Stim Paris and Wobbly Way Paris Ballonerism for Mac Mille.
- Packaging Design: Auge Design Florence Nazionale – Spirito Italiano for Liquori Nazionali
- Pharma/Health/Wellness: FCB Chicago with Rakish Los Angeles, 360PR Boston and The Shipyard Columbus The Last Barf Bag for Dramamine
- Photography: The New York Times Magazine New York Escape From Gaza
- Product Design: Klick Health Toronto Voice 2 Diabetes for KVI Brave Fund
- Typography/Lettering: Cossette Toronto with Septième Montréal and GRDN Québec Roses for Les Roses FC de Montréal
Australia and New Zealand’s winners
- Bear Meets Eagle On Fire Sydney, working with +61 Sydney, Revolver Sydney and Rumble Sydney, received the only ADC Gold Cube from the countries this year, winning for Better on a Better Network for Telstra, in Advertising, Television/Film/Online Video – Film – Series.
The work was also awarded a Silver Cube in Motion/Film Craft, Craft in Motion/Film – Animation, and a Bronze Cube in Advertising, Craft in Video – Animation – Series.
Thinkerbell Melbourne won Bronze for Scene Scents A Binge Innovation for BINGE / BINGE Originals in Product Design, Brand Partnerships
Universal Favourite Sydney won Bronze for The Dinner Ladies in illustration, Branded Identity – Series.
Merits were awarded to:
- Chris Rowson Perth for Magners Irish Cider, Real To Our Core, in Brand/Communication Design, Posters – Traditional – Series
- Never Sit Still Sydney for Node Fest Node 2024 Opening Titles in Motion/Film Craft, Motion/Film – Title Sequences.
Motion Sickness Auckland has won all of New Zealand’s winners: four Merits for The Best Place In The Word To Have Herpes on behalf of The New Zealand Herpes Foundation. Two Merits were in Advertising (Storytelling – Humor, and Branded Content/Entertainment – Episodic Web Series), and the other two were in Pharma/Health/Wellness (Advertising – Branded Content/Entertainment, and Integrated – Series).
ADC Designism Cube, presented annually to the entry that best encourages positive societal and political change, went to Scholz & Friend Berlin for The 100th Edition on behalf of Frankfurter Allgemeine Zeitung.
The ADC Fusion Cube, established in 2021 along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, was presented to Aster San Francisco with Area 23 New York for Impossible Journey for Aster.
This year’s Best of Non-Profit went to NOMINT London with Sine Audio London, Twelve Decibels London, and Black Kite London for In Hot Water on behalf of WWF.
FCB New York led the world in ADC Gold Cube wins this year with 13, including eight for Spotify Spreadbeats, and five for AB InBev – Michelob ULTRA Lap of Legends.
Klick Health Toronto won nine Gold Cubes on the night, including five working with Canja Audio Culture Curitiba and Zombie Studio São Paulo on 47 for Café Joyeux, and four for Voice 2 Diabetes on behalf of KVI Brave Fund.
Serviceplan Germany Munich received six ADC Gold Cubes, including four working with L&C New York for PetPace Animal Alerts, and two for Price Packs on behalf of Penny.
Also with six Gold Cube wins is The New York Times Magazine New York, with two coming for Walnut and Me.
10,935 pieces were entered from 59 countries and regions in the ADC 104th Annual Awards. studios. Entries from 41 countries were awarded a total of 102 ADC Gold Cubes, 133 Silvers, 189 Bronze, and 347 Merits.
View the complete showcase of all ADC 104th Annual Awards Cube winners here. The ADC Annual Awards Global Creative Rankings will be announced on May 21, 2025.
