Aldi is reviewing its creative agencies in the US, China, Germany, Italy and other European countries, Australia and the UK.
In the UK, McCann Manchester has handled the business since 2005 and survived a UK review in 2016. In Ireland, Pablo won the account in Ireland in December 2025 for a three-year term beginning January 1 2026. In the US, the supermarket chain has been working with several agencies, including Leo Burnett Chicago for holiday campaigns and Favorite Child (part of Quad) for branding and packaging design, and BMF in Australia. In Australia, BMF has been its creative agency since 2002.
Here is a short history of some of BMF’s Aldi achievements:
…and here are some recent achievements by agencies worldwide:
