Amazon Ads and Anomaly hit advertising agencies in the heart with their new campaign, Ads That Work as hard as You Do. The commercials highlight the heartbreak of advertising reality – the hours and hours and hours of work that goes into ads – that don’t reach the heights. The 30-second global hero spot is the story of a campaign for beverage brand, Cheri. The hours and hours and hours of work that went into that result in a billboard that’s partically hidden by a tree, and the tagline. All that, for this?
The hero commercial is supported by three 15-second spots, featuring different parts of the ad creation process:
The campaign is running in France, Italy, Germany, Spain, UK and Canada, and covers online video, social media, digital display, and digital audio executions.
Credits:
Client: Amazon Ads
Director, Brand Marketing: Carly Zipp
Head of Brand Strategy: Dipal Shah
Senior Brand Strategist: Colin Kikcio
Brand Manager: Alex Andreadis
Senior Creative Director: Marcellus Neel
Agency: Anomaly
Managing Partner, Executive Creative Director: Seth Jacobs
Creative Directors: Dan Shapiro, Diego Fonseca & Giles Clayton
Art Directors: Jessica Leonard & Yianni Tzizifas
Copywriter: Kat Worrall
Design Director: Nate Blowers
Designer: Nani Harakawa
Partner, Chief Innovation Officer: Natasha Jakubowski
Managing Partner, Head of Media & New Engagement Models: William de Lannoy
Innovation Strategy Director: Justin Alsop
Head of Account Management: Elektra O’Malley
Business Director: Rachel Wintle
Account Supervisor: Hannah Goehri
Account Executive: Claudia Giblin
Executive Producer: Bronwen Lonsdale
Senior Producer: Mateus DeFaria
Producers: Lily McCann & Victoria McMachan
Production Company: ProdCo
Co-Directors: Ian Pons Jewell & Jara Moravec
Director of Photography: Mauro Chiarello
Executive Producer: Maddi Carlton
Line Producer: Shirley O’Connor
Editing: The Den
Editor: Tobias Suhm
Assistant Editor: Evan Carp
Senior Post Producer: Kortney Rubottom
Post Production: Electric Theater Collective
Executive Producer: Antonia Vlasto
Producer: Samia Ahmed Turner
Post Production: Framestore
Executive Producer: Nick Fraser
Producer: Catherine May
Sound Design: Gregory Caron
Mix: Wave Studios
Partner & Mixer: Aaron Reynolds
Executive Producer: Vicky Ferraro
Colour: Electric Theater Collective
Colourist: Luke Morrison
Media: Rufus
