There’s no shortage of media solutions promising massive reach and sharper optimisation. Most end up feeling the same. Amazon Ads is bringing the magic back to media and Anomaly’s B2B campaign, Make Media Magic, presents that in its hero commercial, a personal story about a seasoned marketer who has seen it all.
It’s a commercial that doesn’t feel the same either. And the full campaign includes small, surprising moments in every touchpoint that speak to marketers and spark their curiosity about what media can do.
A 30-second and three 15-second spots accompany the hero film, with the 15s focusing on three core features of Amazon Ads – the premium third-party ad supply, trillions of audience signals, and its full-funnel capabilities.
“This campaign is a rallying cry for marketers who are looking to make media magic,” stated Carly Zipp, global director, brand marketing at Amazon Ads. “Amazon Ads offers more than just media; we offer an expansive canvas that captivates audiences from first glance to final click. We want marketers to know that creating an innovative and high-impact media plan isn’t too good to be true; it’s what we make possible every day through Amazon Ads.”
“The team at Amazon Ads always pushes us to uncover real insights about their customers’ lives,” added Dan Shapiro, group creative director at Anomaly. “So even when the brief is about niche marketing tools, the goal is to tell a story that speaks to the reality of marketers who are tired of the same old plug and play media plans. This spot, along with everything else we’re rolling out this year, is about showing how Amazon’s unique ad features can bring a little magic back into the marketing grind.”
Like previous campaigns, this latest iteration is rooted in an audience truth, one that allows people to connect with the brand on an emotional level. The campaign spans digital video, high-impact display, and social, with the magic of Amazon Ads set to appear in some unexpected places along the way – including Amazon Ads Streaming TV, OLV, and device media, in addition to other key channels.
Make Media Magic is running across the US and Canada and will roll out across the UK, Germany, Italy, Brazil, Australia, Spain, and France on June 2.
