Marshall is a British audio company famous for audio tech, from guitar amplifiers to headphones. Anomaly has created a clever way to underline its 60-year heritage embedded firmly in the music industry, Dead Venue Sessions. The campaign is the latest expression of Marshall’s commitment to grassroots music, a commitment dating back to its origins in 1962, when the company first began supporting independent artists and venues.

Dead Venue Sessions is a limited content series highlighting the importance of independent live music through legendary music venues that have since closed. The series sends young bands to play the sites where these venues once stood, now paved over, converted or closed, and film what happens.

Three gigs were held at famous US venues in New York, Philadelphia, and Los Angeles, each captured as a short film by documentary filmmaker and photographer, Cheryl Dunn. The limited content series is the latest expression of Marshall’s commitment to grassroots music, a commitment dating back to its origins in 1962, when the company first began supporting independent artists and venues.

The first episode of the series, released on Friday Sepetember 18, takes place in a venue known to generations of downtown club kids, China Chalet in New York City, where Bronx-based Dominican punk band Planta Industrial took over the current space, now a food court and arcade, to debut a brand-new single, MIA.

The next episode, debuting Friday September 25, is at the legendary DIY punk space Stalag 13 in Philadelphia. The venue, now a bodybuilding gym, comes alive once again through the sounds of Sweet Pill. The emo band takes over the space for a guerilla style performance of No Control from its album released earlier this year.

The third session is in Los Angeles, where Rock Club London Fog once stood. Known for launching The Doors, the club is now a barber shop. But for a few hours the space comes alive once again as The Linda Lindas take the stage to perform Burning Out, a new song from the brand’s recently released album.

“Hundreds of artists got their start on stages across the country that have since gone dark. While this series features three venues, it represents thousands. We wanted to capture a snapshot of that experience for our fans, venue supporters, and the bands’ audiences,” stated Christine Kennedy Grant, vice president of brand marketing for Marshall Group. “We chose three bands with deep ties to these cities who represent a new generation of independent music. Our hope is that the series raises awareness and support for small venues and helps keep their lights on.”

The brand’s commitment extends beyond this series, reaching directly into venues’ pockets. Through its Amplify program, unveiled earlier this year, Marshall directs 1% of online purchases straight to grassroots venues – supporting with backline equipment, live events and longer-term partnerships that keep emerging artists playing, already reaching US rooms like Baby’s All Right in New York, Zebulon in LA and Mohawk in Austin. Marshall also launched a limited edition Keep Live Music Alive t-shirt, available exclusively for Amplify members, with 100% of every purchase going directly to independent venues.

The sessions may be viewed on Marshall’s Keep Live Music Alive page and YouTube Channel.