Not Impossible Labs? The agency with a mantra inside its name says of itself, “Technology for the sake of humanity. Yeah, that pretty much sums it up.”

What does it do? Not Impossible Labs scours the world for creative genius, using crowd-sourcing to “crowd-solve previously insurmountable healthcare issues”.

And it has solved one of the problems caused by war. That solution made its name sparkle at Cannes last week.

Project Daniel: 3D Printing Prosthetic Arms for Children of War-torn Sudan was rewarded with a Titanium Lion, a Gold Lion in Product Design and a Bronze Lion in Branded Content & Entertainment. It was shortlisted in Innovation. Not Impossible Labs shared the awards with The Ebeling Group, Richard Van As & Robohand. And sponsored by Intel and Precipart

The accompanying campaign, Intel’s Look Inside: Mick Ebeling, added a Bronze Lion in Cyber, a Bronze Lion in Film. Not Impossible shared these awards with Intel, Venables Bell & Partners and The Ebeling Group.

The film is third in the Intel: Look Inside series of inspirational people. Mick Ebeling, founder of Not Impossible Labs and The Ebeling Group is its subject. It tells the story of how, after reading about a 16 year old boy, Daniel Omar who lost both his arms during the civil war in South Sudan, Ebeling travelled to Africa. He took 3D printers, Intel 2-in-1s and spools of plastic and established the world’s first 3D prosthetic printing lab and training facility there.

Project Daniel was made possible with the technological work of Robohand inventor, Richard Van As, Dr. Tom Catena of Mother of Mercy Hospital in Sudan’s Nuba Mountains and 16-year-old Daniel Omar.

Intel’s Look Inside: Mick Ebeling campaign was co-directed by Ebeling and Oscar nominated filmmaker, Lucy Walker. It has had more than 3 million views to date.

Project Daniel has earned more than half a billion online media impressions to date, plus significant broadcast attention on CNN, BBC and CTV, and dozens of the world’s leading television networks.

It underlines Not Impossible’s mantra, “Doing Good is Good Branding.” And it demonstrates what’s possible when creative agencies team up with leading problem solvers to address real-world issues.

Project Daniel has also won:

Next Cause Marketing Award at AICP. Project Daniel is now being entered to the film archives permanent at New York’s Museum of Modern Art (MoMA)

AICP Curator’s Recognition given to Intel’s Look Inside: Mick Ebeling by a unanimous vote of the AICP Show Curatorial Committee.

One Show Awards – project Daniel won a 2014 Design Gold Pencil & tied for Best in Show

One Show Awards – Project Daniel won 2014 Intellectual Property & Products Gold Pencil

2014 Silver Telly and Bronze Telly Award

2014 Maker Faire Editor’s Choice Blue Ribbon: For creativity, ingenuity and innovation.

Not Impossible is not resting on its Titanium laurels.

It is working on 
an extension of its Eyewriter Project (one of TIME magazine’s Best Inventions of 2010), The Brainwriter. This is DIY, open-source EEG-device paired with ocular recognition technology that enables the fully paralyzed to draw and communicate. And it is having it public launch at the Barbican in London on July 3.