Using the pulling power of celebrities is certainly not a unique idea in delivery service advertising, but US independent agency, Courage, has filled its celebrity campaign for Skip with a lot of extra appeal. Evan Goldberg and Seth Rogen bring with them the irresistible cringe-y satire of their television series, The Studio, their special kind of humour, their passion for playing with movie genres…and a wonderful story.
Goldberg (directing) and Rogen (acting) present a parody of a Writers Room. Rogen and his writing partner attempt to devise plots [read: classic movie tropes] for a blockbuster that “put bums on seats” – a mafia set-up, a zero to hero story, snowed in with a slash room – the plots’ drama ruined each time by glitches due to Skip’s speedy service.
The film, Writers Room, was produced by Caviar and Spy Films, and fits into Skip’s brand platform, Skip to the good part. The full US campaign covers TV, online video, out-of-home, and social.
Credits
Client: Skip
Vice President: Rachel Macadam
Brand Director: Amy Gaertner
Head of Brand: Phil Sylver
Brand Director: Bethany Skelton
Producer: Cory Bell
Social Manager: Avery Hoffman
Brand Manager: Alessia Budaci
Creative Directors: David Kotschorek & Trevor Tuminski
Engagement: Erin Mcgrath
Media Managers: Travis Reason & Eleanor Bothwell
Creative Agency: Courage
Chief Creative Officers: Dhaval Bhatt & Joel Holtby
Associate Creative Directors: Matt Miller & Tommy Yong
Art Director: Sammy Lo
Copywriter: Emma Lorenzi
Producer: Sarah Moen
Chief Strategy Officer: Tom Kenny
President: Niki Sahni
Executive Producer: Clair Galea
Head of Strategy: Rami Dudin
Managing Director: Saloni Wadehra
Account Supervisor: Emily Broad
Account Executive: Jordan McConnell
Coordinator: Nikeisha Selva
Assistant Producer: Stella Macqueen
Media: IPG Mediabrands’ Team Accelerate
Production: Spy Films
Director: Evan Goldberg
Executive Producers: Marcus Trulli, Aasttha Khajuria, Eugene Marchio & Tova Dann
Director of Photography: Adam Newport-Berra
Production Designer: Shane Valentino
Head Of Production: Tyler Klementti
Line Producers: Brian Etting & Vanessa Lenarduzzi
Production Manager: Jessica Thalmann
Post Production & VFX: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Ben Otten
VFX Lead: Joel Osis
Producer: Andrew Tavares
Executive Producer: Hilda Pereira
Editing: Outsider Editorial
Editor: Chris Murphy
Edit Assistant: Daniel Karan
Executive Producer: Kristina Anzlinger
Music & Sound: Eggplant Music & Sound
Sound Directors: Adam Damelin &Jamie Pennock
Executive Producer: Nicola Treadgold
Sound Engineer: Nathan Handy
Sound Designer: Peter Pacey
