Eighteen months ago, J.Walter Thompson began a process of transformation. It built a shopper marketing division, bolstered its social capabilities, assembled a top tier retail team and established a highly finessed end-to-end production capability. As the agency changed, so did it success at winning business. J. Walter Thompson Melbourne has won Treasury Wine Estates, Harris Scarfe and Jetstar this year.
J. Walter Thompson Melbourne gives itself everything a retail agency needs
It has just won Simplot also.
In April this year, BWM Dentsu and Simplot parted ways amicably, after an eight year relationship. The agency had created work for Edgell, Leggo’s, Birds Eye, Quorn, John West, I&J, Simply Great Meals and Simplot Seafood Specialists.
The pitch process for a new lead creative agency began in June and was won in September. J. Walter Thompson Melbourne has become lead creative agency across key brands, Birds Eye, Leggo’s, Lean Cuisine and I&J.
J. Walter Thompson Melbourne managing director, Michael Godwin commented, “On a number of fronts this is a most exciting outcome for us. It means we get to work on some much loved brands. It’s an endorsement that our investment in building an outstanding in-house Shopper Marketing capability is beneficial to clients like Simplot. And finally, despite the artificial constraints of a pitch process, our team felt a really positive chemistry with the Simplot team at every interaction – such an important foundation to any successful relationship. We can’t wait to build on this positivity now that we’re on board as their partners.”
“Simplot is thrilled to be working with the talented team at J. Walter Thompson Melbourne,” added Suzanne Harman, general manager marketing Simplot Australia. “Its people and process were the perfect fit for us. We look forward to a long and successful relationship with them.”
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