Three women discuss the frustrations of their humdrum work roles. They are not ordinary women. They embody famous virtual assistants. Women@Artefact, Artefact’s initiative dedicated to promoting women’s careers in tech, has partnered with Artefact 3000, the group’s creative agency, to present the compelling short film, Afterwork, created entirely using AI technologies to amplify the voices of women in artificial intelligence.
“If you had told me I would become a tech star by being an assistant…” one of them sighs. This highlights the campaign’s issue. Only 19% of senior management positions in AI are held by women*.
The film concludes by noting that “Female tech stars should not only be personal assistants. Let’s give them a bigger voice.”
Afterwork also highlights the agency’s expertise in crafting content that blends technological innovation with a social message.
To accompany the film’s release, Women@Artefact is organising a dedicated afterwork event on January 23, 2025, at Artefact’s offices. The event targets women professionals interested in exploring career opportunities in artificial intelligence and data. If they wish, participants will also have the opportunity to meet with HR team members for in-depth discussions.
For the occasion, Artefact will welcome Angela Naser, director of Women In Tech France, an international organisation working to include girls in STEM (science, technology, engineering, and mathematics), who will present her strong commitment to the cause and share her experience as a woman in tech. Conferences, discussions, meetings with inspiring leaders, and networking will mark the event, that reflects Artefact’s desire to create an inclusive and equitable environment for women in tech.
“Artificial intelligence is shaping the future, but its transformative potential can only be realized if female talent is fully integrated. This requires better education, access to appropriate training, and a strong commitment to increasing the representation of women, whether in research laboratories, finance and investment funds, or at the head of CAC 40 companies. This afterwork is a crucial initiative to create connections, inspire vocations, and amplify the voices of women in tech,” Naser commented.
“At Artefact, we firmly believe that AI must reflect the diversity of our society. This requires a clear commitment: to elevate the voices of women in tech and give them the means to thrive in these professions. With the Women@Artefact collective and projects like Afterwork, we are doing more than raising awareness: we are building a future where every talent, female or male, finds its place and its impact,” stated Justine Nerce, managing partner, Artefact.
*Source: IBM Institute for Business Value
