Macaulay Culkin is home alone again. Of course, now he’s 38 years old and it’s 2018 not 1990. What Culkin gets up to while mum and dad are absent is all aided by Google Assistant devices.
The reimagined film is now a 60 second ad by Arts and Letters Creative Co., and the agency has even injected some fun Home Alone things to find in Google Assistant devices to support the campaign. Here are the questions or comments to use: Hey Google, how much do I owe you? Hey Google, did I forget something? Hey Google, the Wet Bandits are here. Hey Google, it’s me Snakes. I got the stuff. Hey Google, I’m the man of the house.
The robbers, Marv and Harry, make an appearance – straight from the original film footage.
https://youtu.be/xKYABI-dGEA
Credits:
Agency: Arts & Letters Creative Co.
Founder & Executive Creative Director: Charles Hodges
Creatives: NJ Placentra, Chris Stephens, Joey Ianno & Jonathan Hirsch
Director of Strategy: Andy Grayson
Director of Production: Letitia Jacobs
Managing Director: Rich Weinstein
Business Director: Allison Oxenreiter
Business Manager: Danielle Young
Business Affairs: Karen Murillo & Lenora Cushing
Producer: Christina Cairo
Assistant Producer: Mel Calabro

Production Company: Arts & Sciences
Director: Mike Warzin
DOP: Sean Porter
Managing Partner & Executive Producer: Marc Marrie
Head of Production: Christa Skotland
Line Producer: Alex Waite
Editing Company: Arcade Edit
Editors: Jeff Ferruzzo & Ali Mao
VFX Creative & Production: The Mill
Colour: Tom Poole @ CO3 NY
Audio Mix: Elizabeth McClanahan @ Heard City
Motion Design – UI: Mixtape Club

Client: Google
Director of Brand Growth, Google Assistant: Flavia Simon
Product Marketing Manager, Google Assistant: Therese Wong
Associate Product Marketing Manager, Google Assistant: Stefanie Pinsley
Social Marketing Manager, Google Social Lab: Jessica Breslin








