If Diageo global managing director, James Thompson, is correct, adland Australia’s future looks rosy:

“We wanted to tell the whole story…it’s quite hard to do that in an ad. There’s a trend of interactive theatre…it’s part of the future of branded content.

“It’s not just about film or ads or sponsorships, it’s about creating experiences and things that people will talk about. It is going to be how a lot of brands communicate in the future, particular luxury brands,” he stated at at Johnnie Walker’s Symphony in Blue live event in London this week.

We created 13 of the 37 entries that made it into the Spikes Asia shortlist for Branded Content and Entertainment.

• Clemenger BBDO Melbourne won 3 shortlist spots for Remote Control Tourists for Tourism Victoria. And 1 more for NAB FootifyFM.
• DDB Group Melbourne won 3 for Radiant Return, for Radiant.
• JWT Sydney won 2 for I Touch Myself Project for Cancer Council NSW

• Whybin\TBWA Melbourne won 1 for ANZ GAYTMs
• McCann Melbourne won 1 for Macquarie Dictionary Phubbing
• Leo Burnett Sydney won 1 Samsung S-Drive
• Innocean Worldwide Sydney won 1 Kia Australia Game On.

Branded Content & Entertainment Shortlist

Leo Burnett Sydney was the only Australian agency to score in Print and Poster Craft. It won 3 spots for WWF – Rhino, Tiger and Shark.

Print & Poster Craft Shortlist

In Design, we took 13 of 70 shortlist spots. And Leo Burnett Sydney won seven of them.

Design Shortlist

• Leo Burnett Sydney won 6 shortlist spots for each of its three WWF executions, twice. And 1 spot for McDonald’s Baby
• Leo Burnett Melbourne won 1 Honda FCX Honda H20
• Whybin\TBWA Group Sydney won 1 spot for Perfection Fresh/Coles Hatters Vegetables
• Whybin\TBWA Group Melbourne won 1 ANZ GAYTMs
• Che Proximity Melbourne won 1 for Foxtel Sports Package Alert Shirt

• McCann Melbourne won 1 for Macquarie Dictionary Phubbing
• GPY&R Brisbane won 1 for SP Brewery Mozzie Box

In Healthcare, Australia took 10 of the 38 shortlist positions.

Healthcare Shortlist

• JWT Sydney won 3 shortlist positions for Johnson & Johnson Children’s Worming Tablets and Head Lice Treatment (2). Plus 1 for Cancer Council’s I Touch Myself Project.

• McCann Health Sydney won 3 for its campaign for Simponi for the ads Ken, Sarah and Hardly Notice.
• Saatchi & Saatchi won 2 spots for OPSM Penny The Pirate
• Havas Media/Red Agency won 1 for Royal Flying Doctor Service Buy The Sky

Read day one shortlist results here

Outdoor Shortlist (1)

Print Shortlist