78 Pencils were awarded during the first day of D&AD 2016 judging.
20 Pencils were awarded in Press Advertising, 26 in Radio Advertising, 12 in Mobile Marketing and 20 in Writing for Design.
The winners, like the rest of us, will have to wait until the Award Ceremony at Battersea Evolution on May 19 to find out which colour Pencil they’ve won – Wood, Graphite, Yellow, White or Black.
So far the Top 5 ranking countries by Pencils won are:
- United Kingdom – 21 Pencils
- United States – 15 Pencils
- South Africa – 8 Pencils
- Singapore and Australia – 6 Pencils (joint 4th)
The Top 5 ranking agencies so far are:
- Ogilvy & Mather Johannesburg – 5 Pencils
- Grey London and The Community – 4 Pencils (joint 2nd)
- Ogilvy & Mather London and FCB Chicago and Wunderman Bogota – 3 Pencils (joint 4th)
Australia and New Zealand’s Pencil winners are:
Mobile Marketing:
- GPY&R Brisbane, Melanoma Likes Me, for Melanoma Patients Australia
- DDB Sydney, #comeonin, for The Sydney Opera House
- Leo Burnett Sydney, Cheers to a Legend, for Diageo
- Leo Burnett Sydney, Celebrity Tantrum, for Samsung
- Saatchi & Saatchi New Zealand, Clever Kash, for ASB Bank
Press Advertising:
- Y&R Auckland, McWhopper, for Burger King
Writing for Design:
- JOY, Cards Against Domestic Violence, For Domestic Violence NSW
- M&C Saatchi, The 2 Litre Towel, for Australian Weaving
Full list of Day 1 results here: D&AD Judging 2016 – Day 1 Results FINAL
All 78 Pencil winning pieces will appear in the 54th D&AD Annual published later this year.
There are no quotas for awards at D&AD so the number of awarded entries fluctuates year to year. D&AD is traditionally toughest of the awards shows. Its judging process is famously rigorous and its juries only select work they believe is truly exceptional. Some years no Black (the highest) Pencils are awarded. The record currently stands at seven.
D&AD President, Andy Sandoz, commented, “D&AD Judging Week is the week when the world’s best creative talent judges the world’s best creative work. Winning a D&AD Pencil is notoriously tough, and our judges won’t be giving them away easily, awarding them only to the very best work they see. This means it’s a week when we’ll create a benchmark for the industry to aspire to, so D&AD Judging is as much about the setting the pace and direction for the creative year ahead as it is about the awards. As D&AD President this year, I can’t wait to witness some fantastic debates between our world-class jurors, and see which work rises to the top.”
D&AD chief executive officer, Tim Lindsay commented, “Take a walk through the displays, or stop by some of the screening rooms at The Old Truman Brewery and you will see how fantastic over 26,000 pieces of the world’s best creative work look side by side. To say that our juries have a difficult job is an understatement. It wouldn’t be D&AD if it wasn’t tough, we aren’t just about celebrating creativity, we want to raise the standard for years to come. With the first results being released today, we are excited for the winners and join in with the nervous waiting as the rest of the juries continue to deliver their decisions.”
To keep up with all the latest from D&AD Judging, look out for the official #DandAD16 hashtag on Twitter, or follow the live-blog.
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