Australia won 37 awards at last year’s D&AD. That included Finch & Havas Worldwide Australia’s Black Pencil for The Most Powerful Arm. So 11 Aus creatives have made it into the juries at D&AD 2015. They are:

• JURY FOREMAN: Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts)
• Ant Keogh, Executive Creative Director at Clemenger BBDO Melbourne (Integrated & Innovative Media)
• Rob Galluzzo, Executive Producer at Finch Company (Film Advertising Crafts)
• Steve Coll, Executive Creative Director at Droga5 Australia (Digital Marketing)
• Nicole Hetherington, Art Director at Havas WW Sydney (Crafts for Advertising)
• Ben Coulson, Chief Creative Officer at George Patterson (GPY&R) Young and Rubicam Melbourne (Film Advertising)
• Ben Welsh, Executive Creative Director at M&C Saatchi Sydney (Press Advertising)
• Justin Drape, Co-founder / Executive Creative Director at The Monkeys (Branded Film Content & Entertainment)
• Kevin Finn, Creative/Director at TheSumOf (Graphic Design)
• Lenna Boland, Senior Copywriter at Ogilvy & Mather (Writing for Advertising)
• Michaela Webb, Design Director at Round (Branding)

 3 New Zealand creatives will join them:

• Brigid Alkema, Creativer Director at Clemenger BBDO New Zealand (Integrated & Innovative Media)
• Dan Wright, Digital Creative Director at Colenso BBDO (Digital Marketing)
• Matt Noonan, Managing Director at Curious Film Ltd (Branded Film Content & Entertainment)

Check out all the judges.

D&AD has also made some awards changes  because the industry has:

1. Entries for the 53^rd D&AD Professional Awards are already open with a 10% early-bird discount offer for submissions received before 20 November 2014. The eligibility period for the 2015 Awards has been extended to include work that ran from Jan 2014 through to 28 Feb 2015.

2. A new category has been introduced for Branded Film Content & Entertainment. TV, film, online and documentaries, a sub-category since 2011, will now be judged by a standalone jury. A new tactical sub-category has been added.

3. The hugely popular White Pencil – Creativity for Good award now distinguishes between work for NGOs and brands across both advertising & marketing communications and design. Sub-category, Service Innovation, has been added to recognise service products that seek to build brands and businesses by doing good.

4. Technology gets more kudos. Innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also to be recognised through the revamped Integrated & Innovative Media category.

5. TV & Cinema Advertising has been renamed Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category, Casting for Film Advertising introduced within Film Advertising Crafts. After its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.

6.  New Pencils. There are two new Pencils, Wood and Graphite. Read how they fit into the         D&AD Pencil Collection here.

Tim Lindsay, chief executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”

Find all information on categories, pricing and dates here.

What it’s like to be at D&AD.

Brazilian graphic design and animation studio, Lobo, will be creating a promo film to support the call for entries for the 2015 Professional Awards. It will be released during November. Wish You Were Here? is an off-kilter tribute to D&AD, reintreprating, reimagining and ‘mashing up’ highlights from over five decades of Pencil winners.

“We didn’t want to simply create a collage of pieces, or a ‘retrospective reel’,” explained Lobo Creative executive producer, Loic Dubois. “Our goal was to offer a creative reinterpretation of the Awards’ heritage, scrambling the material into something completely new and at the same time reminiscent of the original ads. Therefore not a single reference can be found in its original form: our idea was to swap techniques, characters and narratives between the pieces, all the while keeping a coherent visual identity throughout.”