Went to the festival, got the merch - in an art heist. In a campaign by Saatchi & Saatchi NZ and Spark Foundry NZ, Westpac NZ made Laneway Festival merch free. The campaign, Laneway Loot …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Publicis Groupe ANZ launches creative collective, Le Truc
February 16, 2026
Le Truc was founded first in New York as a centre of excellence where creativity, strategy, media, data and technology operate as one. The creative collective gives Publicis' clients the advantages that come from the …
Sally Tobin launches AiPX Ventures, to give new companies the systems that will let them soar
February 16, 2026
Technology is brilliant – if you can use it well. Some companies are not built to do that. Industry leader, Sally Tobin, has launched AiPX Ventures, an AI-native venture studio designed to support founders at …
New Zealand indie, Multiplied, opens in Australia
February 16, 2026
New Zealand creative agency, Multiplied, is making its first international expansion with the opening of an office in Sydney with Alex Edwards joining as partner to lead the operation. Multiplied was founded in 2021 by Tom …
Blink Industries & Chris produce a demented instructional guide to kissing (and more)
February 14, 2026
Kissing is bonkers. It’s an instructional guide on how to woo, and then kiss, a partner - and the first film from Blink Industries brand new, homemade series, im glad i know that now thank you, created …
The Newtons Laboratory & Piraeus Bank: 9 Gen Z-ers in a debate with 1 AI HR Manager
February 14, 2026
Contrary to the letter that defines them, Gen Z, is the most awake generation to ever exist. They know what they want, and they don’t compromise their progress. But when you are this loud, everyone will …
BETC Paris: The future can be unpredictable, but Citroën delivers certainty (and its signature humour)
February 14, 2026
What if, eight years from now, nothing made sense anymore? BETC Paris and Citroën’s humour have built a campaign for the brand’s warranty into an absurd (perhaps) 2034 setting.The hero commercial, 2034 ELECTION, imagines the …
Horizon FCB Dubai: Centrum’s microscopic ads turn vitamins into art
February 14, 2026
In a world where wellness marketing usually means stock photos of salads and smiles, Centrum and Horizon FCB Dubai have given people something radically different - a world-first experiential installation that transforms invisible health data …
Wieden+Kennedy: Old Spice’s Mom’s Song returns to advise boys to men
February 14, 2026
Old Spice’s Mom’s Song is back and this time Wieden+Kennedy Portland is talking (singing) to the mums of adolescent sons. The mums have become a girl band in the Boyz II Men style. They’ve even …
Evan Schiller, TBWA\MAL CD: “An invitation to pause and reflect on the one thing we all share and so easily lose”
February 14, 2026
Evan Schiller, a longtime creative director here at MAL has been part of a number of famous Apple work over the years, including A Critter Carol holiday film, Someday for AirPods - with Spike Jonze; Apple TV’s Everyone But Jon …
Kurppa Hosk Communications & director, Gustav Egerstedt: The world’s best brand recall ad ever, perhaps
February 14, 2026
The new campaign by Stockholm agency, Kurppa Hosk Communications, and director, Gustav Egerstedt, for re:member credit cards consists of two extremely deadpan films that deliberately strip credit card advertising down to almost nothing with an …
Uncommon adds star creative duo, Elliot Lee and Rory Peyton Jones
February 14, 2026
Uncommon Creative Studio continues to fill its London creative department with talent, adding Elliot Lee and Rory Peyton Jones as senior creatives from Saatchi & Saatchi. The new hires follow the appointments of three executive …