Who's doing what in the world of commercial creativity.
Sure, the Super Bowl is US football’s game of the year, but its broadcast is advertising’s US$8m entry-fee competition of the year. Mother has won the 2026 Super Clio Award, a special honour given out by the …
TBWA\London’s quirky humour continues to light up pastry brand, Ginsters’ appeal. The new campaign builds on the success of the first Taste the Effort creative, highlighting the dedication and care that Ginsters puts into its …
Brazilian Tiago Ribeiro, widely known as Tito, is a pioneer in the digital market with extensive experience leading teams worldwide and an established reputation as one of the most influential executives of his generation. He …
A vertical Pizza Hut pizza box is turning heads in London. The social-first campaign by Iris is designed to spark curiosity and fuel speculation around a seemingly impossible invention - the world’s first vertical pizza …
The world’s talked-about technology becomes an unexpectedly relatable character in Game Creative’s campaign for prepared meal brand, EveryPlate. The AI is “the busiest person on the planet” - an always-on, always-answering force fielding billions of …
Universal truths are the foundation of relatability in advertising. Add humour to entertain and you have gained attention and another asset that benefits brands, warmth. ELVIS has made use of all these in its campaign …
As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience, entertainment and culture has appointed Jordan Dale to the newly created role of global creative director. New Zealand born Dale …
The industry is grappling with faster turnarounds, ballooning asset requirements, and existential questions about artificial intelligence. Creative director, Elliott Starr, has partnered with FORM Productions to launch Belief Studio, to conquer these challenges. The new …
With snow sports top of mind right now, McDonald’s France has introduced a new mobile game, Course Givree (Frosty Race).The game transports players into McDonaldland, the brand’s imaginary universe created in the 1970s, with legendary …
Publicis London has appointed Bronwyn Sweeney and Loren Cook as global creative directors, to strengthen the creative leadership of CCO, Noël Bunting. The appointments are new roles for the agency and follow a strong year …
Salomon puts itself ahead in a very competitve market with a global brand campaign by BBDO Paris, that uses striking visual imagery to position innovation as the brand’s cultural engine - a way to shape …
Volkswagen’s humour continues with a story that takes the Amarok and two wedding guests into uncharted territory – the tough terrain of rural Australia. The new edition of Volkswagen Australia’s Tough feels better in an Amarok …