Here’s a project that would light a flame in most creatives. BigTime Creative has made a wild, animated film for The Ring Magazine, aka “the bible of boxing”, combining obsessive historical detail with ambitious craft …
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Blog Archives
ADFEST: Meet the 2026 Fabulous Five new directors
February 9, 2026
ADFEST is proud to announce its Fabulous Five New Directors 2026, a remarkable collection. This year’s five top emerging directors are all female. For ADFEST, promoting the next generation of creators and creative leaders is …
Holiday season is road danger season. Clemenger BBDO and the Transport Accident Commission (TAC) are making it very clear, with their strikingly visual campaign, Crossroads, that making the wrong choice when getting behind the wheel …
SUPER BOWL (updated Feb 9): The best of this year’s ad bunch
February 9, 2026
Apparently making a big thing about Beyoncé’s backside in Levi’s jeans was a successful ploy last year. TBWA\Chiat\Day LA has made an entire commercial about backsides in Levi’s for its first Super Bowl in 20 …
The Pavone Group’s Super Bowl ad for PennState Health won’t be included in the list of the best national Super Bowl ads. Not because it doesn’t deserve to be listed among the best. It didn’t …
Bear Meets Eagle on Fire: Bankwest gives you more time to worry about becoming your mother, alien abductions, new people…
February 9, 2026
Bear Meets Eagle on Fire’s Just Enough Bank platform continues to make Bankwest stand out. Now it’s even sharper, even funnier and even more human. https://vimeo.com/1151425784?fl=pl&fe=sh The campaign introduces three new features that mean customers can spend …
Leo & AAMI: One person gets a rippa; another gets a shocker
February 9, 2026
The trick with insurance advertising is making the need for one brand’s insurance personal. Leo Australia has nailed the brief for AAMI by owning culture’s legend of balance in the universe. One person’s win is …
Think HQ: Kids don’t come with an instruction manual. Raising Children Network has built one
February 9, 2026
Becoming a new parent is daunting. Children don’t come with an instruction manual. And there is so much chatter in the world telling parents possibly right things, possibly wrong. Think HQ and Raising Children Network …
Havas Middle East: adidas’ latest “drop” is a branded ravioli
February 9, 2026
The Dubai Marathon ran on February 1. But adidas showed up one day earlier, where runners’ attention truly lives - in the rituals that define preparation, not just performance. adidas showed its understanding of one …
SUPER BOWL: ai.com launches the next-gen personal AI agent
February 9, 2026
While Anthropic and OpenAI slug it out over advertising, new player, ai.com has made itself known to 127.7 million Super Bowl viewers with some remarkable features. The new platform, founded by Kris Marszalek, co-founder and …
R/GA: NOVA woos audiences with presenter lures
February 9, 2026
The new phase of NOVA Entertainment’s Don’t Think, Just Nova, turns its attention to key on-air talent. The campaign, running in Sydney, Melbourne, Adelaide, Perth and Brisbane, aims to build fandom for Nova Network’s 2026 programming …
Starbucks isn’t running an in-game Super Bowl commercial, but it will certainly make its presence known around the game. Its Winter Olympics themed spot, The Coffee Run, created by Anomaly LA, made its debut during …