While Anthropic and OpenAI slug it out over advertising, new player, ai.com has made itself known to 127.7 million Super Bowl viewers with some remarkable features. The new platform, founded by Kris Marszalek, co-founder and CEO of Crypto.com, has used the Super Bowl to launch its Autonomous AI agent. This is “a private, personal AI agent that doesn’t just answer questions, but actually operates on the user’s behalf – organising work, sending messages, executing actions across apps, building projects, and more”, ai.com promises.

“The key differentiating feature is the agent’s ability to autonomously build out missing features and capabilities to complete real-world tasks. Such improvements will subsequently be shared across millions of agents on the network, massively increasing the utility of each agent for ai.com users,” ai.com states in its blog. The claim “for the good of humanity” remains to be seen but the service is remarkable.

The scope of the personal agent’s real world tasks includes trading stocks, automating workflows, organising and executing daily jobs with the user’s calendar…even update their online dating profile. No technical knowledge required. And it will remain private, permission-based, and fully under the user’s control. “All user agents operate in a dedicated secure environment where data is segregated and encrypted with user-specific keys and agents are restricted to their user’s capability limits,” ai.com assures.

In Marszalek’s vision, the near future includes a “decentralised network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI.”

The commercial, created in-house, is more intrigue than explanation, urging people to get their @handle now.

Here is the Super Bowl ad: