Who's doing what in the world of commercial creativity.
Sports injury and pain treatment advertising is dominated by clinical demos and product claims. Punlicis London has taken Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions, into …
It’s summer in the UK and almost every dining chain across the nation runs some version of Kids Eat Free. That was a problem for Pizza Hut. The offer is generous, commercially significant, but is …
Asking teens to change anything they do? That is quite a task. M+C Saatchi Group UK has risen to the challenge of getting 13 to 19-year-olds to rethink how much water they use when brushing their teeth by giving a simple water-saving behaviour a name, Wild Brushing, and turning it into a youth culture movement designed for festivals. The …
NBA Basketball fans know that New York Knicks guard, Josh Hart, and New York Knicks point guard, Jalen Brunson, are best friends. Hart, as the face of Beyond Immerse (the protein drink wing of Beyond …
Times are tough. Delivery services must be feeling it. GrabUnlimited has tackled that challenge head on – aided by the creative verve of Gigil Philippines. The agency turns tightening one’s belt into visual metaphor, adds …
As New Zealand's election debate continues to focus on the cost of living, a coalition of 17 patient charities has partnered with dotdotdash NZ, McCann NZ and FleishmanHillard NZ to launch The Forbidden Pharmacy. The …
“If you’ve spent more than five minutes on social media lately, you’ve probably realised the internet has absolutely no chill,” noted Chanel Gant, Mars Ice Cream’s senior marketing director, in a statement. That thought has become …
To be cast in a Marvel film is a lifetime dream for many. BMW has achieved that honour. Key parts in Spider-Man: Brand New Day are played by the new BMW iX3 and the BMW …
Sony Pictures' investment in partnerships for Spider-Man: Brand New Day is remarkable, even in tis new era of movie-brand collabs. BMW’s partnership campaign has just been released. And in Brazil, Sony Pictures has also …
In Westfield Parramatta, Sydney, July 6-12, people could erase bullying – literally. Pilot Pen and youth anti-bullying organisation, Project Rockit, invited them to erase negative messages on an interactive Erase Bullying Wall, using Pilot FriXion …
Australia’s home of games culture, Fortress, knows that gaming has become Australia's largest cultural interest with 82% of Australians now engaging with games, overtaking traditional passions like the AFL as the country's preferred entertainment. Despite how …
The OOH rule is make it visible from a distance - make the image large enough to be seen clearly and the copy large enough to read. GUT Mexico has made the image of Modelo …