Here’s a project that would light a flame in most creatives. BigTime Creative has made a wild, animated film for The Ring Magazine, aka “the bible of boxing”, combining obsessive historical detail with ambitious craft to mark the unveiling of the magazine’s historic archive and honour its 104-year old legacy.

The two-minute film, The Legacy Continues, isa trip through time told in different animation styles. It invites audiences inside a custom-built Ring Magazine museum, where meticulously recreated, like-for-like memorabilia from over a century of boxing history acts as the gateway. What begins as a quiet walk through glass cases, posters, belts and artefacts soon pulls viewers into a blistering journey through the story of boxing. The animation exists as a living homage to the sport, its eras, icons and enduring cultural impact.

Brazilian directors, YUCA, and their creative studio, Colossal, used groundbreaking techniques to capture the rawness, beauty and brutality of the sport. The team employed ten distinct animation styles, blending traditional and modern craft in a way rarely seen in sports storytelling. The styles included charcoal sketching, claymation, hand-drawn 2D animation, high-end 3D, mixed-media collage and experimental transitions, each chosen to reflect a specific era, magazine cover and moment in boxing history.

The film features animated portrayals of some of the most influential fighters ever to step into the ring, including Sugar Ray Robinson, Mike Tyson, Manny Pacquiao, Anthony Joshua, Canelo Álvarez, Katie Taylor, Tyson Fury and Oleksandr Usyk, among many others. Rather than focusing on statistics or highlights alone, each appearance is treated as a chapter in a larger cultural story. The film is even narrated by the voice of boxing himself, Michael Buffer.

The result is a film that sits somewhere between museum exhibition, cinematic experience and animated art piece. It positions The Ring’s archive not as a static collection of the past, but as a living, evolving record of the sport’s soul.

Credits

Chairman of the Ring: H.E Turki AlAlShikh
Agency: BigTime Creative
CEO: Mohammed Sehly
CCO: Rayyan Aoun
Creative Director: Saymon Medeiros
Associate Creative Directors: Eoin Cronolly & Fadi Abdeen
Art Director: Bruno Freitas
Production Lead: Inas Nagy
Executive Director of Operations: Ehab Armanious
Senior Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Senior Account Executive: Salman Alarrak

Client: The Ring Magazine
COO: Nour Ahmadein
CEO: Rick Reeno 
CFO: Haitham Selim 
Editor in Chief: Doug Fischer
Head of Marketing: Elizabeth Baugh
Senior Writer: Mike Coppinger
Managing Editor: Tom Gray 
Head of Social Media: Michael Benson
Executive Editor: Johnnie Michael
Creative Director:Lamar Clark
Marketing Operations Lead: Arthur Puu 

Production Company: THE YOUTH 
Animation Company: COLOSSAL 
Directors, Art Directors & Animation Directors: YUCA
Executive Creative Directors: João Machado, Eduardo Lubiazi
Executive Producers: João Machado, Daniel Maia, Eduardo Lubiazi, Carol Cherobim
Heads of Production: Daniel Maia Producer: Daniel Maia, Yasmim Uehara, Kazu Yamashita
Post Production Supervisor: Yasmim Uehara
VFX Supervisors: Rodrigo Stradiotto, Boris Handsome, Lucas Almeida, Daniel Barros 
Project Manager: Amanda de Oliveira
Heads of Art: João Machado + YUCA
Screenplay: YUCA

Printing Studio: Farbewerk Fine Art Lab
Painting Studio: ATELIÊ 39 
Posters Designer: “Xinoby” Alexander Mojavi Dias

Music & Sound Company: Bumblebeat
Composers: Henrique Tanji, Lucas Sfair, Leonardo Lima
Sound Design: Henrique Tanji, Lucas Sfair, Leonardo Lima
Audio Executive Producer: Luisa Hacket