Who's doing what in the world of commercial creativity.
Lottery advertising’s traditional promise throughout the world is the huge totally life-changing win. Oz Lotto and Special’s humour has tapped into something more Aussie - winning millions could change your life, but it probably won’t …
Marie-Celine Merret (MC) and Vinne Schifferstein (V) have launched MC&V AI Creative Production, an AI-native production company built for the realities of modern advertising, with a focus on human judgment, restraint and craft. Merret and Schifferstein …
MAD STARS, has officially opened its 2026 call for entries. Now in its 19th edition, the global awards program invites creative work from around the world that reflects how ideas are developed, executed, and evaluated. Entries …
A new school year. The same menstrual inequity. In many countries menstrual inequity keeps numbers of young girls from attending school regularly. Latin American sustainable intimate care brand, Somos Martina, has integrated sustainable period care …
Australia’s first surf park operator, URBNSURF, has appointed independent creative agency It’s Friday as its strategic and creative partner. The agency will be responsible for developing a new brand positioning, design identity, and brand platform …
Uncomfortable truths about creativity’s future, unimaginable technology, revolutionising data, and regaining precious time. ADFEST’s latest group of sessions break through the boundaries of what you thought was possible. Can you afford not to hear them? THURSDAY …
Is Frank's RedHot the greatest sauce of all time? Ludacris, his Disturbing the Peace Posse: Chingy, Shawnna, I-20 and DJ Infamous, and a rapping goat want Super Bowl fans to understand that nothing transforms ordinary …
Influencers across the GCC have just unboxed what looked like standard Nivea beauty PR packages. But inside were empty blood bags, styled like hero skincare products. It was a blood donation campaign by Publicis for Nivea. …
An orchestra is only complete when united with its audience. That observation has become the foundation of a brand campaign by C2 Comms for The UAE National Orchestra. When audiences share space with performers, their …
John West’s new brand campaign by Clemenger BBDO makes you go “ooh, it’s so sweet”…until it doesn’t, because then it isn’t. The 30-second spot has a fiendishly funny ending – building on the brand’s signature …
Younger audiences gravitate towards individuality. Coopers has been the Forever Original beer since 2021. It’s not just a tagline for Coopers Brewery. The beer was invented by a bootmaker, turned stonemason, turned dairyman, turned brewer …
Understand what makes in-game ads tick – then judge them With over 3 billion gamers worldwide, gaming has become a dominant cultural force. Rey Tiempo, hardcore gamer, columnist, and creative gaming specialist, presents a workshop for …