Who's doing what in the world of commercial creativity.
Artificial intelligence makes knowledge instant and accessible to everyone. But can you truly ‘know’ something without feeling it? Maserati poses this question in a thought-provoking campaign, Do AIs Dream of Driving? The AI-generated film created by …
Since the 1970s, Ann Summers, the UK retailer company specialising in pleasure, has been the first to say “sex is for you too”. Now in its first work with creative agency, JOAN, it is taking an …
Tara McKenty, chief creative officer at AKQA in Sydney, has been named jury president for the Sustainable Development Goals Pencil discipline in The One Show 2026. Teo jury presidents have been chosen from Publicis Groupe APAC: …
Havas has appointed Bertille Toledano, CEO of BETC, as president of Havas Creative Network, and CEO of Havas Creative Middle East. In her new role, she will lead the launch of a new creative powerhouse …
Porn consumption among teenagers has become the main source of sex education for young people. It is a silent school, but one that can have a devastating impact - it normalises violence and male domination, …
The TikTok Awards, returns for 2025 - bigger, bolder, and better than ever before, with a new venue, new host, new streaming partner, and fourteen awards celebrating Australia's best creators. For the first time, ICC Sydney …
New Zealand is buzzing with the launch of Volkswagen’s ID. Buzz Kombi van. It’s a terrible pun, but it highlights a wonderful campaign by DDB Aotearoa. 120,000 bees are touring New Zealand in an ID. …
Avi Schiffmann’s US$1m advertising investment for the Friend AI pendant, the bombed. Actually, was bombed - by hundreds of negative comments. People slammed and even defaced the ads and mocked them with memes. While the …
Sacred or sacrificed? How to deal with pesky cows. They’re often unspoken and always unchallenged. The excuse is either “That’s the way we do things” or “We tested with and without” or “I’m not prepared to …
A very approach for Apple. Quiet, thoughtful, a tribute to possibility in a way that invites you in. A gentle call to everyone to make something wonderful. The commercial by TBWA\Media Arts Lab begins a new …
On Hot Flush TV television presenter, Davina McCall, and comedian, Morgana Robinson are selling an unexpected product – menopause. The ‘80s television shopping channel parody by Menopause Mandate, a coalition of activists, teamed up with …
Springboards, the AI platform inspiring creativity in advertising, has found that popular AI tools like ChatGPT, Gemini, Claude and others perform much more similarly on creative tasks than many people think. Creativity Benchmark was conducted …