Who's doing what in the world of commercial creativity.
Another spring-summer. Another dire warning that floods are likely in Australia’s state of New South Wales. This year, NSW State Emergency Service (SES) wants to tackle one of Australia’s deadliest flood risks. Over 60% of flood-related …
That little prick of fear is a powerful weapon. VML UK and global wealth and asset manager, Lombard Odier, have used it to encourage high-net-worth-individuals to rethink their financial wellbeing, speaking directly to their current …
The buzz of a caffeine drink is at odds with the health & wellbeing movement. Functional shot brand, MOJO, is giving its popularity a wider realm to play in. Leo UK and media agency, Bicycle, …
The Art Directors Club has made significant change to its Paul Manship Medal for this year’s ADC 105th Annual Awards. The Art Directors Club’s highest award accolade when originally founded in 1920 was the gold medallion created by legendary …
Broken Heart Love Affair’s fund-raising commercial for The Princess Margaret Cancer Foundation is based in a real story. But not in the usual fund-raising-awareness way. It’s not a usual fund-raising-awareness commercial. It begins with a …
Webjet is inviting Aussies and Kiwis to Go Somewhere. The Hallway has transformed Webjet to support sharing the brand’s aim to become the first choice for Aussies and Kiwis to book travel. That transformation includes …
Does shampoo advertising have to be so functional? History would say yes, but when creativity breaks history’s rules magic can happen. GIGIL and director, Kiran Koshy, have broken history’s rule in their commercial for VitaKeratin. It …
Sometimes the product gives you the wow already. Your job is to knead adeptly into a story. Bombardier’s Global 8000 flies at close to the speed of sound. That means you can witness a dawn …
An unsurprising result from Audible’s study is that 70% of Aussies love romance fiction, with ‘spicy romance’ sizzling in the top three subgenres. So Audible has joined forces with Emotive, Wavemaker, Eleven and Hello to …
Bandanna Day, the fund-raising drive for youth charity, Canteen, has been quieter over recent years. Many Australians know Bandanna Day from their school days, a chance for the Australian community to stand in solidarity with …
Showing off a wide range of home products in an ad? That’s a brief that creative angst is made from. But creative angst can lead to creative brilliance – especially when the client is happy …
It’s a Bollywood spectacular, and it’s all for McCain Canada’s Masala Fries. Rethink has left nothing out of the OTT dance-love story cinema tradition. There’s action, comedy, romance, and drama in one epic film - …