Who's doing what in the world of commercial creativity.
The Ford Capri has turned itself into the ultimate escape from awkward social situations. And the quirky positioning is housed in a mischievous, creator-led, social-first campaign that puts creators at the centre of the storytelling, …
We’ve had a spate of real-life campaigns by banks. We’ve had attempts at humour. We’ve watched banks promise their support for business. The goal of these was to humanise banks. Saatchi & Saatchi New Zealand …
Tetley Tea Australia has released a collection of uncomfortable cups. Each handcrafted ceramic mug is unique, like the individuals they represent, with tactile features that simulate what some breast cancer symptoms might feel or look …
A giant Chupps Footwear sandal is biodegrading in a billboard in Mumbai. The billboard is biodegrading too. And the spectacle of sustainability by new creative agency, INTO Creative India, is promoting an innovation by India’s …
There is nothing subtle about Uncommon Creative Studio’s new campaign for The Ordinary. The brand’s fight against inflated beauty promises and misleading jargon continues with a surreal school and a sinister periodic table. The campaign takes …
Oh my! Another celebrity alcohol brand. This one, Stiller’s Soda, is by Ben Stiller and it has its co-founder’s personality thanks to its irresistibly absurd commercial directed by Smuggler director, Guy Shelmerdine, that parodies old …
Halloween has long been an invitation to use ketchup as blood. Heinz has decided it can give Halloween-ers something better - a jet-black mayonnaise made with black garlic, aka Mayo Halloween. DAVID São Paulo has dived into …
Australia used to be about the great outdoors and Aussies were the intrepid outdoor adventurers. We still buy SUVs but they get timid beyond city limits. Thinkerbell and GWM have launched a powerful vehicle with …
Child poverty in New Zealand is a little-known problem. And yet, 157, 000 Kiwi children are living in material hardship. A giant child sculpture by Droga5 ANZ is making the invisible visible for New Zealand children’s …
The One Club for Creativity has made a significant change to its global One Show - the launch of The One Show Indies, dedicated to celebrating the work of independent agencies, design firms, production houses, and creators. Debuting this year …
TBWA\Media Arts Lab, Apple’s global creative agency, has promoted Matt Paterno and Parker Adame to group creative directors in its Los Angeles office. They will continue to report to Brent Anderson, global chief creative officer. Paterno …
A limited edition (and aesthetically beautiful) cycling jersey is giving cycling teams, clubs, and companies who want to support real-world change the privilege of helping to suppress modern slavery. The jerseys were designed by B …