Australia used to be about the great outdoors and Aussies were the intrepid outdoor adventurers. We still buy SUVs but they get timid beyond city limits. Thinkerbell and GWM have launched a powerful vehicle with a powerful attitude to help arrest the decline in our once renowned adventurous spirit and outdoor capability. The Tank 500 Plug-in Hybrid, with its suite of intuitive offroad driving modes, breaks into in Australia and New Zealand with the rallying cray, BE MORE TANK, and GWM’s activation of Australia’s Tank Clubs, which are independently thriving on various social platforms.

Tank Club members will be called on to share content that inspires a more Tank-ish approach to life, with the UGC footage being edited back into the hero film.

Steve Maciver, head of marketing and communications at GWM, stated,  “In the Tank 500 Plug-in Hybrid, you can get out there and BE MORE TANK thanks to the global tech innovation of our Hybrid Intelligent 4WD (Hi4T) system which sets a new benchmark in performance for electrified off-roaders.”

Sean McNicholas, head tinker at Thinkerbell, added, “We are not just launching a machine, but a mantra that can be whispered to yourself (and shouted at others) when it’s time to stand up and have a crack at the next adventure. It’s a banner the entire GWM Tank range can sit proudly under for years to come.”

The work is running across TV, digital screens, BVOD, and OOH in AUNZ.

Credits
Creative Agency: Thinkerbell
Client: GWM
Production: Good Oil
Director: Adam Stevens
Soundhouse: Electric Sheep