Thinkerbell & GWM: When it’s Saturday sport, every parent needs a hero

Yes, Thinkbell has succumbed to the lure of the very much tried long, winding road trope but the agency has used to make the GWM Haval H7 the hero of a Saturday sport so delightfully real.

Its wit underlines the car’s job of helping families handle (a bit) more adventure in their lives and is the latest in a suite of new vehicle launches that continue to build meaning into the overall GWM brand promise, Go With More.

The work is built from the insight that any moment of family life can feel like a high stakes adventure, such as making the Saturday morning sport run happen on time. The new GWM Haval H7 is rugged enough, in looks and build, to handle exactly this kind of adventure.

Says Steve Maciver, head of marketing and communications at GWM, stated, “At GWM, we pride ourselves on having a vehicle that can help every Australian or New Zealander go with more. The Haval H7 is an impressive addition to this portfolio. This launch work clearly demonstrates that the H7 can help people with the daily adventures of family life.”

Sean McNicholas, head tinker at Thinkerbell, added, “The Saturday morning sport drop is a moment every parent understands… and fears (‘where on earth is Oval 3B?’). But with a little measured magic it became the perfect adventure to embody the spirit of the mighty new GWM Haval H7, carving out a new space for GWM in the Aussie auto market.”