Thinkerbell’s new work for GWM’s Go With More platform is all about the power of the mnemonic. And in this case, the mnemonic is the sound of delight, OOOH. Those OOOHs speak to a range of features in the GWM Haval H6 Hybrid – such as heated steering wheel, wireless charging, 14.6” infotainment screen, electric tailgate with handsfree opening, panoramic sunroof, auto parking assist, reverse assist and autonomous braking.

More than 1,000 OOOHs will be seen and heard across screens, radio, out-of-home and print.

Steve Maciver, head of marketing and communications at GWM, stated, “The GWM Haval has already demonstrated its popularity as an amazing value, tech-filled SUV, and the new H6 is packed with even more – from the hybrid technology to, my favourite, the personalised voice assistant.”

Tom Wenborn, chief creative tinker at Thinkerbell, added, “When you take the GWM Haval H6 for a spin you’re instantly struck with how well appointed it is. It has features coming out the wazoo and each of those features leaves you using the universal word for ‘impressed’… OOOH.”

(Just for fun listen the the TVC without watching. Those OOOHs get a rather different oomph.)

Credits
Creative Agency: Thinkerbell
Client: GWM
Director: Yianni Warnock
Media: Atomic 212
Production House: MOFA
Sound: Rumble