Who's doing what in the world of commercial creativity.
Millions of Aussies have BCF’s BCF-ing Fun song in their head. And now millions more will. It’s on Spotify – as a two-minute track. The new campaign by Thinkerbell also doubles down on what the brand …
Trident joined the Perfetti Van Melle gum portfolio in 2023 but has taken two years for its first brand campaign to emerge. In the meantime, in November 2024, Interpublic Group won the Perfetti Van Melle …
Tourism Australia has packed the second chapter of Come and say G’day with celebs the world’s tourism targets watching - Australian wildlife conservationist, Robert Irwin, in the US; food writer and TV cook, Nigella Lawson, …
Hyperbole and humour continue to work for Budget Direct. In the latest instalment of 303 MullenLowe’s Insurance Solved campaign, Budget Direct encourages Australians to see if they can save time and money by making the simple …
Young people are not enthusiastic uptakes of life insurance. To them, it means death insurance, and that’s outside their realm. Ogilvy has created Life Takes Guts – Protecting it should be easy for insurer, TAL’s …
MAD STARS has announced the international industry leaders who will preside over its final judging rounds and ultimately decide this year’s Grand Prix of the Year winners. Alejandro Di Trolio, European creative chairman, Cheil; Alex Abrantes, …
Yusuke Sato is a pioneer in transforming advertising into entertainment. His original campaigns are often described as "first in history", integrating film, technology, social media, outdoor media, and real events, and they stand out through …
Ricardo Adolfo leads the creative work for Apple in Japan. He has lived in Tokyo for the past twelve years where he also spent nearly six years at Ogilvy. Before moving to Japan, he worked …
ITV gives viewer the story of a young boy who collects weather in jars. Brilliantly imaginative and capturing a child’s infectious joy, the story, The Weather Catcher, is told in a series of indents marking …
Westpac NZ is doing more than promise protection against scammers. Westpac and Publicis Groupe NZ’s connected platform of agencies - Saatchi & Saatchi NZ, Spark Foundry NZ, and Digitas NZ – present a practical solution. …
Online car platforms don’t always think outside the square when it comes to advertising. CarGurus, the most visited online car market in the US, has been standing out in the crowd with its branded content …
A stunt needs to be clever and/or outrageous to attract attention, and attracting attention is the goal. US dog treat brand, Nose of Justice, has nailed that brief. It sent a male stripper to the US …