The soft drink market is complex. It’s so easy to get lost in the crowd. And with a new drink appearing seemingly every other minute, it’s easy for an older brand to be overlooked and …
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Blog Archives
Gen Z loves is about to get to know the adorable Gobbledok, Smith’s chip-loving alien whio won the hearts of the parents and grandparents, with his cry, “Chippies”. And VaynerMedia has packed everything Gen Z …
Another new business win for It’s Friday, this time NGM Group’s Greater Bank, won following a competitive pitch. The agency was appointed to create a new brand platform and vision for the brand. “We have big …
By now, everyone in Greece understands the sunscreen message. The importance of wearing basic protective gear on a motorcycle? Less well grasped. The Newtons Laboratory took a protective behaviour Greeks have incorporated and transferred it to …
Perfume advertising is not often creatively adventurous. The executions might be wild, but the idea – or non-idea - tends to remain consistent. CJ WORX gave Thai fragrance brand, Journal, an advertising idea that is …
LOLA MullenLowe: The boldest AXE ad ever
July 12, 2025
AXE’s trademark humour gets brilliantly risqué in LOLA MullenLowe’s new commercial for the brand’s shower gel range, highlighting its “scents that stay with you”. The Neighbour is a commercial that’s impossible to forget. Its message that …
The Newtons Laboratory makes fun of itself (and you)
July 12, 2025
What’s the one thing agencies absolutely nail better than anything else in advertising? Complaining. “And boy, do we do it like pros,’ Greek agency, The Newtons Laboratory, noted. “We complain about deadlines, budgets, meetings, decisions, changes. You …
NYFAi Awards: CYLNDR nails the AI brief to win Gold
July 12, 2025
The winners have been announced for New York Festivals Advertising Awards’ inaugural NYFAi competition produced with Lightricks LTX Studio, the global competition that highlights true creative collaboration between AI and humans. Seven innovative agencies competed, …
Rethink: Become the first fake artist signed to fake label, Coors Light Records, for cool perks
July 12, 2025
Coors Light has launched a record label. It’s called Coors Light Records and its completely fake. The idea by Rethink Toronto, supports the brand’s sponsorship of the OSHEAGA Music & Arts Festival, one of Canada’s …
A little bit of social shame housed in perfectly poised humour. Leo UK and Škoda UK briung outdated and misconceived stereotypes of electric car drivers out from the shadows of gossip in their new campaign Electric, …
Wolf BKK: Absurd humour, insane mystery and a brilliant pay off for Central The 1’s points
July 11, 2025
The best Thai advertising humour is supa-glued to the campaign’s core promise. This campaign by Wolf BKK for shopping centre, Central’s, credit card, The 1, is the best Thai humour. It plays with the truth that …
Luna, Manny and Jax, the founders of Supercell's monster-hunting startup mo.co universe, are recruiting. The wild campaign features exploding miniature cities, cel-animated fists through portals, real martial arts choreography, and a man eating twelve hot …