The expected campaign from Bob’s Discount Furniture would lean into price and show highlights from its range. It would be a retail campaign, entertainment content zero. Agency, Gale, had another …
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Blog Archives
AWARD School introduces a team way to star
July 11, 2025
AWARD School has introduced a team-based brief for the first time since its inception more than 40 years ago, inviting students across the country to work in pairs to tackle …
Uncommon Creative Studio: Ocado’s Shopping List Stories get to the heart of everyday life
July 11, 2025
Can a shopping list make you smile? Break your heart? Make you feel you’re not alone? All of the above and that’s a power cell for online supermarket, Ocado. The OOH …
The cost of entering industry awards was greater for some agencies this year. It cost DM9 CCO, Icaro Doria, his job. It cost DM9, LePub, GUT Amsterdam, Talented India and …
To outsiders, running marathons inspires awe. Remarkable feats of endurance rewarded with personal bests and medals. Anomaly and HOKA present something else. A campaign that shows the inside of marathons, …
Patrick Mahomes is cool. He has the kind of fan base that makes beer brands very happy. But advertising’s wings are clipped when it comes to NFL endorsements US advertising. …
WPP finds its new CEO, Cindy Rose, at Microsoft as it reforecasts its (bigger) revenue decline
July 10, 2025
WPP has appointed Cindy Rose as CEO of the Company, effective September 1 2025. She succeeds Mark Read who will step down as CEO on the same date. Read will …
Creative Circle, the unique industry event founded by Limehouse to do something positive for the industry, is being on July 16. This fifth Creative Circle is being held at spectacular location in …
Kid: Buffering makes the tragedy of Alzheimer’s palpable
July 10, 2025
Buffering erases the faces of Alzheimer’s loved ones in the campaign by Stockholm agency, Kid, for The Alzheimer's Foundation (Alzheimerfonden). It’s a striking metaphor for memory loss, the tragic symptom …
Convenience is great, but in a world of delivery options how good do Rustlers’ ready-made burgers taste? Droga5 UK has answered that question with a surreal commercial in which a …
Wieden + Kennedy Sydney: Breakfast rules at Macca’s
July 10, 2025
Breakfast rules at McDonald’s Australia. Wieden+Kennedy Sydney’s second campaign for the fast food chain work is grounded in a relatable fan truth, “I only go to McDonald’s for the breakfast”, …
American Haiku & New Balance: Rosalia reinvents how a brand ambassador works for a brand
July 10, 2025
Grey Days, Brooklyn agency, American Haiku’s first work for New Balance a year ago transformed the classic history commercial into a fascinating montage of stylised (and very stylish) clips. The …