Dubliners hate the yellow clamp, the thing that deactivates their car parked where or when it shouldn’t be. But where drivers see a hazard, Paddy Power saw an opportunity to give people a laugh when …
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Who's doing what in the world of commercial creativity.
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Blog Archives
“What is the highest you can reach?” That’s a galvanising question for those within reach of a Lamborghini. Dentsu Creative has moulded the power of ambition into the launch film for the new Urus SE …
We Scout: Philips Avent gives exhausted mothers the power to harness a support village
July 23, 2026
Baby and parenting brand, Philips Avent, is giving Australian mothers more than understanding. Its new campaign by We Scout offers them they support they need but don't always ask for. Rather than focusing on the …
Think HQ wins the Y
July 23, 2026
Y Australia, formerly YMCA Australia, has appointed positive change agency Think HQ to lead its next national creative platform, following a competitive pitch process. Following its 175th anniversary, Y Australia appointed Think HQ to create its …
Canadian indie, Broken Heart Love Affair, has expanded its creative capabilities and restructured sister agency, Lifelong Crush, to become a content production studio. The agency’s creative leadership is expanded with the addition of CCOs, Derek …
M+C Saatchi has signed heads of terms for a management buyout of its business in Australia and New Zealand with completion expected on October 1 2026. The leadership team led by Dani Bassil (CEO), includes Simon …
Goodby Silverstein & Partners: Xfinity stops your mobile phone being “end of the world”
July 22, 2026
Goodby Silverstein & Partners turns to entertaining hyperbole again to make Xfinity the hero that solves mobile’s most annoying problems – breaking your device, huge mobile bills and no wifi. In the new work, they’re …
Droga5 ANZ wins Woolworths creative account (again)
July 22, 2026
Woolworths Group has appointed Droga5 ANZ, part of Accenture Song, as its lead creative agency across Australia and New Zealand. Droga5 ANZ replaces incumbent M+C Saatchi, that chose not to defend the account when it …
The pet category’s growth is a tsunami incorporating the new phenomenon, pet humanisation’, a cultural shift where pet parents project their own lifestyle choices onto their furry best friends. Standards advertising abounds. Thinkerbell did something …
The Newtons Laboratory & Road Safety Institute Panos Mylonas: What would you not want to miss out on?
July 22, 2026
Summer is synonymous with rest. It’s perhaps the only time of year when you can finally slow down, leave daily routines behind, and stretch out by the sea, soaking up the sun on a sunbed …
Group trips are frequent suggestions - that rarely happen. The group trip rarely leaves the group chat, and friends across the US are left with broken promises and unrealised travel dreams. New KAYAK research reveals …
Kevin Wilson, Jr. has added Tinygiant as the production company continues expanding its internationally recognised roster of talent and building its reputation as a creative home for some of the industry's most distinctive directing voices. Wilson …