Who's doing what in the world of commercial creativity.
Photoplay’s Sarah Adamson has a distinctive directing style. She creates an on-set atmosphere that triggers authentic performances where people are so relaxed in front of the camera that they can …
Cannes Lions has chosen the industry leaders who will serve as the 2025 Dan Wieden Titanium Lions Jury. The Dan Wieden Titanium Lions celebrate game-changing creativity. “The work should break …
Cassandra Shuber and Daniela Marino are both VP, Creative Directors at Edelman New York. They share the job of leading PR creative, working collaboratively. And they have been friends since …
A mad idea for Coke Zero by Ogilvy India, as part of WPP Open X, is strangely compelling to watch. Coke Zero Auditions is exactly what the campaign name promises …
Skin is a source of pleasure. AlmapBBDO and Brazilian cosmetics brand, O Boticário, are restoring its pleasure role. In a world where women’s desire is still the subject of countless …
Men don’t like to use skin products. Men go bald. Bald men are twice as likely to get skin cancer. That's a challenge. …and reaching men with a message they don’t …
Like many new mums, Sophie Maunder thought she was alone in struggling to adapt to life as a working mother, balancing a high-flying career with competing demands at home and trying …
What if a babyphone wasn't just for listening to babies? Gallia (Aptamil) knows that parents need to be listened to too. So BETC Paris and Gallia/Aptamil have launched the MommyPhone …
KitKat has provided breaks for frustrated wizards, and medieval weapon makers. It has given small business owners a break as a barricade and given students a break with KitKat ASMR …
“Swap you a nugget for some fries.” McDonald’s Qatar and Leo Burnett Dubai have made food trade negotiating fair. In a playful twist on currency markets, they’ve launched the McDonald’s …
Under the EU Habitats Directive (2009) leprechauns are classified as ‘protected species’ in Ireland’s Sliabh Foy Loop area, unlike normal Irish citizens. They enjoy a number of protections that normal …
CIF Miracle Clean is known for effortlessly cleaning over 100 different surfaces. Now it has pulled off another miracle - scrubbing "dirty mouths" to clean up monetisation for entertainment platforms. …