KitKat has provided breaks for frustrated wizards, and medieval weapon makers. It has given small business owners a break as a barricade and given students a break with KitKat ASMR and animations. Since Have a break, have a KitKat has been running since the 1957, the chocolate bar is the authority on breaks. Now it has been personified by New York agency, Orchard Creative, to give everyone the break they need.

KitKat’s Break Brothers are four men in chocolate-coloured suits representing the four parts of a KIT KAT bar. They’ve arrived to save break-times from unwelcome distractions and work-related chit chat. Their purpose is to handle the chaos, so that people take that chocolatey break they’ve earned and need.

The Break Brothers made their TV debut in the US during the commercial break of the NCAA Men’s Championship Game on April 7, but they exist for everyone. Athlete, fan, worker bee, or just someone who needs a moment to pause, everyone deserves a break.

Credits:

Client: The Hershey Company [KitKat]
Creative Agency: Hailstorm
Creative Agency: Orchard
Media: Miltonone
Production Company: Biscuit Filmworks
Production Service: Means of Production
Editing: Mackcut
Music & Sound: Barking Owl