A mad idea for Coke Zero by Ogilvy India, as part of WPP Open X, is strangely compelling to watch. Coke Zero Auditions is exactly what the campaign name promises – a series of auditions, or method acting casting sessions, in which the actors act out various everyday actions, such as answering a phone call (from an ex), play a video game…and drink Coke Zero, which was delicious. Aspiring actors were asked to audition for the campaign – but the twist is that the auditions weren’t for the campaign – they are the campaign.

The campaign very subtly underlines that Coke Zero has zero calories. It’s like drinking nothing at all in terms of calorific intake.

Credits
Creative Agency: Ogilvy
Chief Creative Officer, Ogilvy APAC: Reed Collins
Chief Creative Officers, Ogilvy India: Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar
Creative Team: Karunasagar Sridharan, Darshan Dhonde, Nishigandh Dhende
Account Management Team: Nikhil Mohan, Anas Dalvi, Tasneem Loharchalwala, Nikunj Bhanushali
Production Company: Good Morning Films
Editor: Boxcutter

Client: Coca-Cola 
Vice President Marketing, INSWA OU: Greishma Singh
Senior Manager, Creative Strategy, Coca-Cola INSWA: Aabir Chatterjee
Senior Manager, Social Engagement INSWA: Pavan Nagpal
Senior Manager, Marketing, Coca-Cola Choices: Shrey Vig