Howatson+Company has added Letizia Bozzolini & Justin Butler as creative directors in a string of new hires following its appointment by Myer as lead creative and production agency. Bozzolini and Butler …
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Blog Archives
Australian men’s cricket captain, Pat Cummins, practises his sweep shot with a rolled-up newspaper. He rehearses his sledges in the mirror after a shower. Leo Australia and Prime Video are …
Yes, the Super Bowl is the advertising competition of the year, a showy spectacle with massive reach (123 million) and a tsunami of media freebies. But this year, many car …
303 MullenLowe & Photoplay director, Louis Sutherland, make all Aussies Weet-Bix kids
February 5, 2025
Sanitarium Weet-Bix has been the fuel for Aussie kids for nearly 100 years. That doesn’t mean that it can rest on its laurels. Cereal marketing is fierce, and streams of …
Consumer expectations about video content have matured. So have the capabilities available to creatives. The AI x Reels Workshop by Meta at ADFEST will provide a comprehensive and hands-on experience that empowers …
The One Show adds 35 new jurors
February 5, 2025
Thirty-five additional top creatives from around the world have been named to serve on the global jury for The One Show 2025. Newly confirmed judges, by region and with their judging discipline, are as …
Publicis Conseil & Gustave Roussy: A tribute to medical science through Lucie’s survival story
February 5, 2025
Today, we are living through a decisive period in the fight against cancer. Thanks to advances in research and science, 66%* of cancers can be cured. Even if the number …
Making one fund raising voice heard in the inevitable crowd is a daunting task for creative agencies. Add the challenge of a cost -of-living catastrophe for most households and outside …
Dentsu Creative Italy: A sensual exploration of the true purpose of design – humans
February 5, 2025
Here’s a commercial you do NOT expect from a furnishings and accessories event promoter. That’s not its only power. The commercial by Dentsu creative Italy for Salone del Mobile.Milano is …
Gerety Awards announces its executive juries
February 4, 2025
Gerety Awards has begun announcing its executive juries. The Melbourne, Australia executive jury has been announced along with the early bird deadline of Friday, March 7. The Gerety Awards will hold …
Gut: Verizon’s Can you hear me now? guy gets a text in outer space (from Buzz Aldrin)
February 4, 2025
Verizon’s “Can you hear me now” guy, aka Paul Marcarelli, aka Test Man, is famous in the US - the result of a long series of commercials that began in …
ADFEST is thrilled to host the World Producers Summit again at COLLiDE at ADFEST 2025 Festival at Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group in Pattaya, Thailand, from Thursday …