Australian men’s cricket captain, Pat Cummins, practises his sweep shot with a rolled-up newspaper. He rehearses his sledges in the mirror after a shower. Leo Australia and Prime Video are giving Aussies a fly-on-the-wall view of at Cummins cricket-obsessed life. The humorous and honest insights are peppered with cricket nuances throughout, celebrating the game’s spirit and tradition.
The Prime Video ambassador features in a series of six adverts and through a playful, paparazzi-style lens in the campaign, Go Full Cricket, reminding Australia that Prime Video is the home of all live ICC matches in Australia and it’s bringing The ICC Men’s Champions Trophy to cricket fans nationwide.
“I had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February, and I hope they show the passion Australian cricket fans have for the game,” Pat Cummins stated. “This year’s tournament will no doubt be full of drama.”
James Beswick and Rowan Foxcroft, associate creative directors at Leo Australia, added, “Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind, while drumming up excitement for the first of many great ICC Cricket tournaments Prime Video have in store for 2025. If anyone’s seen where the Brett Lee portrait went, do let us know.”
The campaign will run across social, OLV and owned channels.
Credits:
Client: Prime Video
Hwei Loke: Head of Prime Video
Olly Wilton: Snr Program Manager – ANZ Live Sports
Charli Hoffman: Snr Creative Producer
Creative Agency: Leo Australia
Tim Woolford & Tommy Cehak: Group Creative Directors
James Beswick & Rowan Foxcroft: Associate Creative Director
Bill Scheggia: Copywriter
Lewis Catalano: Art Director
General Manager: James Walker-Smith
Executive Producer: Justine Dooner
Producer: Libby Spark
Business Director: Cece Chieng
Group Business Director: Gemma Cox
Senior Strategy Director” Eryn Lemesurier
Production Company: Rabbit
Director: Al Morrow
Partners & Executive Producers: Lucas Jenner & Alex Hay
Producer: Karen Bryson
DoP: Jordan Maddocks
Production Design & Wardrobe: Elisa Baker
1st AD: Adam Wareham
Casting: Danny Long Casting
Casting Director: Danny Long
Editor: Simon Njoo
Colourist: Matt Fezz
Executive Producer: Chris Grocott
Post-Production: White Chocolate
Soundhouse: Mosaic Music and Sound
